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HomeMy WebLinkAbout03-27-12City of Lakeville Economic Development Commission Regular Meeting Agenda Tuesday March 27, 2012, 4:30 P.M. City Hall, 20195 Holyoke Avenue Lakeville, MN Call meeting to order 2. Approve January 31, 2012 meeting minutes 3. Election of Officers 4. Update on Business Marketing Strategy Project 5. Review of DEED Infrastructure Grant Application for Airlake 70 Development 6. Joint Powers Agreement for Downtown CDA Funded TIF Projects 7. Director's Report 8. Adjourn Attachments: February 2012 Building Permit Report February 2012 Foreclosure Report "Toro and Ryan Cos. Plan large Iowa warehouse near Des Moines," Minneapolis / St. Paul Business Journal, March 19, 2012 "Another growth tsunami coming to Scott County ?" StarTribune.com, March 13, 2012 "Shakopee approves incentives for SanMar, Trystar, Minneapolis / St. Paul Business Journal, March 7, 2012 "Builders plan to hire more in Q2," Finance & Commerce, March 13, 2012 "Businesses off 1 -35 seek better signs directing motorists," StarTribune.com, March 3, 2012 CEO Communique, 3.9.2012: Growing Opportunities, Greater MSP "Minnesota has regained half of jobs lost in recession," StarTribune.com, March 22, 2012 Item No, City of Lakeville Economic Development Commission Meeting Minutes January 31, 2012 Marion Conference Room, City Hall Members Present: Comms. Matasosky, Brantly, Schubert, Emond, Longie, Tushie, Starfield, Vlasak, Ex- officio member Mayor Mark Bellows, Ex- officio member Lakeville Area Chamber Executive Director Todd Bornhauser, --Ex- member City Administrator Steve Mielke. Members Absent: Comm. Smith. Others Present: David Olson, Community & Economic Development Director; Adam Kienberger, Economic Development Specialist; 1. Call Meeting to Order Chair Matasosky called the meeting to order at'4:30 p.m. in the Marion Conference Room of City Hall, 20195 Holyoke Avenue, Lakeville,`, Minnesota. 2. Approve November 22, 2011 Meeting Minutes , Motion 01.12 Comms: Longie /Schubert moved to approve the minutes of the Ndvember .22, 2011 as presented. Motion carried unanimously: 3. Update on Bus! ness- Mark6ting Strategy Project Mr. ,: Kienberger: provided .- - ; an update on the status of the Business Marketing Strategy. He reviewed an - .. abbreviated presentation provided by Arnett Muldrow & Associates that was=presented to the City Council at their January 3 rd work session. Mayor'BeHows added: that the marketing strategy was well received by the City Council at - the work session. Comm. Tushie noted that the strategy will be strengthened by having the partner organizations buy into and use it. 4. Presentation of 2011 Economic Development Annual Report Mr. Olson reviewed the Community & Economic Development Department's annual report. Economic Development Commission Meeting Minutes January 31, 2012 5. Review of Possible Downtown CDA TIF Projects Mr. Olson reviewed the EDC memo discussing possible Downtown projects to be funded with available resources from the Dakota County CDA's Tax Increment Financing (TIF) District Number 2. The Dakota County CDA's District No. 2, which included a large number of parcels in Lakeville, was de- certified at the end of 2010. City staff has been in discussions with CDA staff over the past year to discuss possible projects that could be funded with tax increments previously collected within this TIF :District. Possible projects include public parking acquisition and improvements i6 ,the Ben Franklin block, and acquisition of a foreclosed residential property at the southwest corner of Holyoke Avenue and 210 Street. Comm. Tushie suggested that a parking ramp be considered for 'ttte..rear building area of the Ben Franklin block to provide additional parking spaces. He added that an equitable payment mechanism should be established for the benefiting businesses of any new parking improvements.-'..... Comm. Vlasak added that the qujcker:he .City can purchase the necessary portion of the parking area, the quicker the, bank'can likely .sell the related commercial building. The EDC also agreed that the',acquisibora""ofi the foreclosed home was a good project and should be acted upon quickly. 6. Director's Report Mr. Qn''revievved the'Director's Report. Mr- ,.Mielke noted the: revised: City Council board and commissions appointment process. Mr. Mielke'#ovided an update on the Developer's Forum and noted that an update was just ernailed to.the'list serv. Chair Matasosky responded that the process has been very productive. Comm. Tushie added that there is still a lack of high - density properties available for development in the City. Chair Matasosky responded that density needs to be sold or promoted as a product and not just a color on a map. 2 Economic Development Commission Meeting Minutes January 31, 2012 7. Adjourn The meeting was adjourned at 5:55 p.m. Respectfully submitted by: Adam Kienberger, Recording Secretary Attested to: R..T. Secretary 3 Item No. City of Lakeville Community and Economic Development Memorandum To: Economic Development Commission From: Adam Kienberger, Economic Development Specialist , Copy: Steven Mielke, City Administrator David L. Olson, Community & Economic Development Director Date: March 27, 2012 Subject: Election of Officers Because City Council shifted board and commission appointments to the first quarter of the year instead of the end of the year, officer elections for the EDC will take place at this month's meeting. EDC members elected Jack Matasosky as Chair, Gary Tushie as Vice Chair and Bob Brantly as Secretary for 2011. Commissioners are asked to elect officers to serve the 2012 year. Item No. � City of Lakeville Community and Economic Development Memorandum To: Economic Development Commission From: Adam Kienberger, Economic Development Specialist Copy: Steven Mielke, City Administrator David L. Olson, Community & Economic Development Director Date: March 27, 2012 Subject: Lakeville Business Marketing Strategy Update Arnett Muldrow & Associates has completed and the City Council accepted the Business Marketing Strategy at their March 19 meeting. The new brand was officially launched at the March 21 State of the City Address at the Lakeville Holiday Inn & Suites accompanied by a video highlighting the brand statement. The Business Marketing Strategy was also presented to the DLBA at their March 14 meeting and the ISD 194 Board Study Session on March 20 A Partners Committee has been established to explore strategic opportunities between the City, ISD 194, DLBA and the Lakeville Area Chamber /CVB. A copy of the final report was mailed prior to the meeting and additional copies are available upon request. Staff will review pieces of the Business Marketing Strategy implementation and present the brand statement video that was shown at the State of the City. Action Requested: None. The report was accepted by the City Council at their March 19 meeting. Lake`v`i(!e City of Lakeville Community and Economic Development Memorandum To: Economic Development Commission From: Adam Kienberger, Economic Development Specialist ot Copy: Steven Mielke, City Administrator David L. Olson, Community & Economic Development Director Date: March 22, 2012 Subject: Lakeville Business Marketing Strategy Report Please find attached the Business Marketing Strategy Report completed by Arnett Muldrow & Associates. This item will be referenced in the email version of the meeting packet but is being mailed because the file is extremely large. Additional information will be included in the full EDC packet for discussion at our meeting next Tuesday, March 27 at 4:30 p.m. Please contact Dave or I if you have any questions prior to the meeting. Lakeville, Minnesota BUSINESS MARKETING STRATEGY REPORT MARCH 2012 A arnett muldrow PLAN. PRESERVE. PROMOTE. Jt a - f Community Overview Lakeville's history revolves around Lake Marion, Antler's Park, the railroad, and its connections to the greater Minneapolis - St. Paul metropolitan area. The community is located less than 30 miles from the downtowns of both cities. The City has been one of the fastest growing communities in the state for many years and the 2010 US Census population marked the city approaching 56,000 representing growth of nearly 30% since 2000. The City of Lakeville has established a reputation as a place with a high quality of life, easy access to jobs, and excellent schools. More than simply a "bedroom community" though, Lakeville has actively worked to recruit industry and business to the City and benefits from a strategic location along with interstate, rail, and air access (both through Airlake Airport and MSP International Airport only 15 miles from the City). The City of Lakeville has recognized that economic development is a core function and goal of the community and has a talented staff that works on business recruitment, retention, and quality of life issues. The City envisioned the Business Marketing Strategy as yet another tool that would clearly articulate what the community was about to investors, existing business, residents, and visitors. The Planning Process The City of Lakeville engaged Arnett Muldrow & Associates, Ltd. of Greenville, South Carolina to develop the Business Marketing Strategy. One key objective was for the city to have the services of a firm with an "outside" view of the City and the region. More specifically, the goals for the marketing plan were to do the following: • Recruit new businesses by targeting and engaging corporate site selectors /decision makers. • Grow and retain existing business. • Differentiate Lakeville from other suburban communities /target markets by promoting distinctive attributes that demonstrate value. • Convey a positive and relevant brand image of Lakeville both inside and outside of the community. • Identify local community partners and stakeholders that can share and promote a unified message. The Arnett Muldrow team worked closely with a steering committee appointed by the City of Lakeville throughout the course of the marketing plan's development. Important tasks and steps completed along the way included: • Multiple meetings of the steering committee to discuss issues and develop consensus around a marketing approach. • Over three dozen interviews and small group roundtables with community stakeholders. • A detailed community reconnaissance, regional tour, and photo shoot. • Presentation and feedback from local high school students. • Input from a joint meeting of the Lakeville Planning Commission and Economic Development Commission. • A City Council workshop, and • Ongoing staff coordination through the implementation phase of the effort. Lakeville, Minnesota) BUSINESS MARKETING STRATEGY REPORT 2 Acknowledgements The Lakeville Business Marketing Strategy is the product of Lakeville residents, business people, elected officials and other stakeholders who participated in the process. The strategies and tools advanced in this plan are rooted in the information and ideas and shared by those who participated. The Arnett Muldrow & Associates team appreciates the community's enthusiastic participation in efforts undertaken to create this plan and is especially grateful to the City of Lakeville's staff and the Business Marketing Strategy Steering Com- mittee for their help and outstanding commitment to this exciting venture. City of Lakeville Business Marketing Strategy Steering Committee Bob Brantly, Economic Development Commissioner Sheila Longie, Economic Development Member . Jeanne Marie Hutter, Visit Lakeville /Lakeville Area Chamber of Commerce Judy Tschumper, Executive Director, Downtown Lakeville Business Association David Olson, Community & Economic Development Director, City of Lakeville Sue Palm, Communications Manager, City of Lakeville Adam Kienberger, Economic Development Specialist, City of Lakeville Community Input High levels of stakeholder involvement and participation are the hallmark behind the process behind the development of any successful marketing. During the initial visit to Lakeville, well over fifty community stakeholders participated and provided input via individual and small group interviews and thematic roundtable discussions. The following is a condensed, topical synopsis of community and stakeholder input collected during the first trip to Lakev- ille. The information and ideas shared by participants provide a strong framework for the Business Marketing Strategy. The opinions reflected in the statements below are a synopsis of what we heard during the interviews and do not represent the views of the Consultant or the City of Lakeville. Lakeville is Viewed as: • A well - balanced community that provides a wide array of housing choices, an industrial /business base, and community services. • A part of the greater Minneapolis /St. Paul metro area. • A transition location between rural Minnesota and the urban metropolitan area. • A place that is progressive with room to grow. • Having a lot of dimension, it is NOT just a bedroom community. • Having a level of sophistication • Having many communities: downtown, uptown, Industrial Park, etc. Lakeville is a "Collection of Villages." • A family community. • A quality community that wants quality growth. 3 BUSINESS MARKETING STRATEGY REPORT I Lakeville, Minnesota Competitive /Marketing Advantages include: • Location prior to the Interstate 35 E and W split. • Multi -modal location with interstate, US Highway, railroad, and air access. • Excellent quality of life. • From a visitor standpoint, Lakeville offers the comfort of a "small town" with easy access to big city amenities. • Excellent full service hotel complemented by quality limited service hotels. • Better freight rates because of location. • Nationally recognized schools. • Lakeville is 38 square miles with room to grow... lots of potential. • Excellent demographics are attractive for corporate growth. • Growing cluster of food related businesses (Malt -O -Meal, Con -Agra, etc) Assets include: • A unique and authentic downtown that is neither a "precious" district nor a developer copy of a downtown. • Parks and lakes — Lake Marion in particular. • Interesting history as recreation area and railroad town. • Four interchanges on the interstate and the City has been willing to pay for improvements to those interchanges. • Schools. • Qualify of life is easy, safe, and not as hectic. • Does not have the ugly commercial strip like some towns. • Good dining options currently but need more. • Pan- O -Prog is a unique community event. • Lakeville has a strong retention rate of its students... 60% of students want to come back to Lakeville. • Airlake Airport is an excellent asset that could continue to thrive and grow. • The City is proactive and responsive to businesses and citizens. • The people of Lakeville want and support economic development. • Commuter bus service. • There is a pride of place in Lakeville. • Many events sponsored by DLBA in the downtown including a new farmers market. • Inspections department of the City has been singled out for its cooperativeness. Challenges /Opportunities Include: • Perception of being "far away" from the metropolitan area particularly by those who live north of the Cities. • Some in Lakeville do not know that downtown even exists. Others do not realize that Lakeville is a business /industrial location. • Lack of identifiers at southern entryway to the City and at other key gateways. • Difficult to navigate through the city to major attractions /parks /amenities. • As with many communities, Lakeville has seen diminished business because of the recession though it has fared better than other communities. • Lakeville's proximity to other major retail centers has created a market where retail /restaurant uses in the city are disproportionately not as significant when compared to the resident population. • "Crossing the River" is still viewed by some as "leaving the Twin Cities metro" • The "Bermuda Triangle" where residents of Lakeville have a Rosemount or Farmington zip code. • There are concerns among some about the tax situation in Lakeville being too high. • There are remnants of "Old Lakeville" versus "New Lakeville" • Communications network is a challenge: businesses are asking for fiber. • Some feel that the City development process is too proscriptive and not as flexible as it should be. • Many who work in the industrial parks do not live in Lakeville, they come in from the rural areas. Lakeville, Minnesota I BUSINESS. MARKETING STRATEGY REPORT 4 Conversely, many who work in the business park reverse commute from the Twin Cities because they are young and want to live in a "cooler" setting. There is an opportunity to better promote entrepreneurship in Lakeville. Marketing Efforts Should: • Try to tie together the color palette, typeface, and design of the Chamber /Tourism with that of the City and Economic Development. • Target business owners who live here and commute to locate here. • Continue to send the message that Lakeville is "everything you want in a trip to the cities with none of the hassle you don't want" • Figure out how to dispense with the "gateway" usage as it implies passing through to get to where one really wants to go. • Downtown should be a key marketing point in the effort. • Talk about Lakeville as being the best of everything, close to farms, the Twin Cities etc. • Seek to balance "small town atmosphere" with full service and progressive city. • Explain that the city is an advocate for growth and development and say "why we want you in Lakeville and here's how we can help' • Should definitely be a message both to outsiders about Lakeville but also to residents about what their own community is about. • Consider using the word "community" as it imparts a sense of belonging. • Look at cross promoting how the businesses in Lakeville work with one another. • Consider marketing downtown as "The Village" 5 BUSINESS MARKETING STRATEGY REPORT I Lakeville, Minnesota Tagline Creation Core Themes Several themes began to emerge as the discussions with stakeholders and the steering committee progressed. These themes centered on the following four ideas and words that conveyed these ideas: • Location: The location of Lakeville and proximity to the Twin Cities is largely responsible for its industrial success. Location advantages will continue to be an asset for Lakeville well into the future, and should be marketed appropriately. Related words include: position, locale, bearing, heading, level, access. • Quality of Life: The current quality of life in Lakeville is very high. The community is welcoming and friendly. Businesses and residents enjoy being in Lakeville and it is a sought after location. Even more importantly, Lakeville is a place where people feel comfortable and safe. Related words include: family, cultivate, grow, nurture, help, brotherhood, incubate, fulfill, thrive, foster, furthering dreams, community. • Progressive: Lakeville is looking to the future, and is realizing its own potential for development. Lakeville is not content to simply react to change; it is actively pursuing economic development and investment. The City is a place that fosters ideas and makes them happen. Related words include: progress, idea, dream, aspirations, goals, develop, moving ahead, forward thinking, beyond expectations, eager, hope. • Full Service: Many suburban communities can easily be categorized as "bedroom communities" with very little business investment in their own right and whose success rides solely on their symbiotic relationship to their adjacent City. Lakeville is not one of these communities. It is also not a `one industry' town. The community offers a vibrant business community, quality residential development of all types, superior recreational amenities, excellent schools, the arts, history, a traditional downtown, modern shopping, and a full service City Government. Related words include: downtown, whole, comprehensive, all- embracing, complete, independent. Brand Statement and Tagline The brand statement takes the four concepts above from mere descriptions and turns them into a strategic statement about Lakeville' identity. The Lakeville brand statement is designed to be a brief explanation of the tagline and provides a "kick off" to the brand identity. It can be imagined as both a script for and a definition of the tagline. The Lakeville tagline is as follows: We are Lakeville, Minnesota... Positioned to Thrive. The Lakeville Brand Statement can be found in the community branding guide. Testing the Tagline The "Positioned to Thrive" tagline was then tested to ensure it was not being used elsewhere or was trademarked. The Trademark Electronic Search System (TESS) of the United States Patent and Trademark Office provides easily searchable databases to ensure the mark is not currently owned by another entity. The search with Positioned to Thrive yielded no re- cords in the TESS system. The words Positioned and Thrive individually are used by organizations and private companies but not in combination with one another. Trademarks provide a legal protection for the use of a tagline but checking to see if the tagline was in popular use in the absence of a trademark was also important. Google searches of "Positioned to Thrive" yielded only one article where the phrase was used in reference to community economic development and the phrase was clearly not used as an ongoing tagline but rather a heading of a paragraph. Lakeville, Minnesota I BUSINESS MARKETING STRATEGY REPORT 6 Implementation Strategy Print Media Recommendation: Implement Tagline, Typefaces, Graphic System, and Messaging. This marketing strategy includes the tagline, established typefaces, graphic style guides, and messaging opportunities. This package should be "adopted" by the City of Lakeville's Economic Development Commission and supported by the Lakeville City Council in their combined efforts to market the community. In implementing the marketing strategy, the City of Lakeville should begin a roll out of the identity immediately as speci- fied below. The City should also engage with its partner organizations such as the Lakeville Area Chamber of Commerce, the Lakeville Convention and Visitors Bureau, the Downtown Lakeville Business Association, and Independent School District 194 to consider joint marketing efforts that use the system and to consider elements of the marketing package that might "cross over" into the marketing done by each of the partners. Every community approaches this differently. In Lakeville's case, the prudent approach would be to share elements of the system while preserving each partner's distinct identity and messaging. This can be done with common colors, or typefaces that "cross over" from one group to the next. Recommendation: Distribute the Style Guide and Resource Media The style guide and resource media can be used as both an internal resource and as an easy way to have "ready to deliver" resources to vendors and media sources. The City of Lakeville should develop a policy for providing the resources to me- dia outlets and partner organizations including a protocol for their use. The style guide that is part of this report provides the usage rules that will govern how the tagline, logo, color system, and promotional efforts are to be used. Recommendation: Develop Business Cards /Letterhead as Pacesetter The City of Lakeville Community and Economic Development Department should be the initial personnel to receive and use the new tagline and style on its business cards and letterhead (samples of which are included in the Collateral Cata- logue in this report). The City of Lakeville can then roll out the system throughout the organization as existing materials are exhausted. Recommendation: Redesign Pocket Folders The existing pocket folders for Lakeville are attractive and should continue to be used until the supply is exhausted. The Collateral Catalogue of this report includes a new design for pocket folders that uses the marketing system. Recommendation: Initiate Ad Placement The City should launch the brand with local print ad placement in Sun ThisWeek and the Dakota County Tribune. The brand should also be launched in regional print as well including the MSP Business Journal, Twin Cities Business, and Minnesota Business. Print ads should coincide with the brand launch. The marketing budget for these print ads should be approximately $12,000, which should provide for one run of 1 /4 to' /z page ads in each of the publications. An ad should also be placed in the next Official Lakeville Area Guide produced by the Lakeville Area Chamber of Commerce. The City should budget $12,000 annually for continued ad placement. 7 BUSINESS MARKETING STRATEGY REPORT I Lakeville, Minnesota year Digital Media Recommendation: Redesign Economic Development Department Webpage The City of Lakeville communicates a great deal of information on its website including governmental information, links to city departments, online bill pay, and a host of other information. Lakeville Community and Economic Development is a single click link from the main website and the Community and Economic Development site itself contains a great deal of information. The City of Lakeville should use the already owned Lakevillebusiness.com URL as a direct link to businesses and individuals who may have an interest in investing in Lakeville. Many economic development sites for other communities focus on hard data about the communities, including tax data, educational data and other numbers. We know, however, that site selectors have their own sources for this data, and they consult those sources long before a community like Lakeville makes it to a list. It's important, then, that the economic development site be more focused on the attributes Lakeville provides for the growth of businesses and for the people who run those businesses alongside a quick link "for site selectors" and "community profile" that provide data. We recommend that the City continue using www.lakevillebusiness.com as the main web address for economic develom- pent and business recruitment functions. However, we also recommend that the City of Lakeville purchase www.posi- tionedtothrive.com and keep this URL for potential future targeted campaigns using the marketing tagline for the City. Both www.lakevillebusiness.com and wwwpositionedtothrive.com should also include redirection from .net, .org, .gov, and .mo sites. Recommendation: Track Analytics on the Site Because the URL Lakevillebusiness.com has not been overly promoted, the URL should provide a relatively easy gauge to track growth and success of various marketing efforts. The city's web manager should implement Google Analytics (or a comparable analytics program) to track information. Ideally, the Economic Development staff should have access to the an- alytics for Lakevillebusiness.com and make regular reports to staff and the Economic Development Commission about the sites hits, keywords, links, and other pertinent information. Analytics allows you to add multiple users to view individual reports - -if that ability is kept on one or two people, the knowledge will not get out to everyone who needs it. A complete explanation of measurement and tracking is explained below. Because promoting www.lakevillebusiness.com will be a more aggressive strategy, it should be relatively easy to track growth and success of various marketing efforts. Have your developer implement Google Analytics across the site so you know how much traffic you're getting and from where that traffic is originating. And make sure to circulate that Analytics data freely around the organization so stakeholders will have immediate feedback on how this effort is going. The follow- ing paragraphs provide some standard "helpful hints" for using analytics. The descriptions are based on Google Analytics but are generally applicable to all sites. Monitoring site traffic is going to be one of the most important steps of this market- ing strategy. Measuring the success of a marketing effort, especially one focused on economic development has never been an easy task. Fortunately, analytics on the web brings a whole new level of interpretation about the success of a marketing campaign because it will be the "clearinghouse" for all of the marketing material whether it is print materials, QR cards, banners, and any other material promoting Lakeville. Using web analytics it is important to remember that different web statistics tell very different stories about how a web site is working. Depending on what the goals are for the site, you might focus on specific metrics over other metrics. Following are some guidelines to match performance goals with metrics inside of Google Analytics (terminology might be slightly different for other metrics platforms). Lakeville, Minnesota I BUSINESS MARKETING STRATEGY REPORT 8 NEW USERS are the most important metric to measure the growth of a web site. A site must be found before it can be consumed. Many paths can lead to a web site -- external traditional marketing such as print ads or flyers might have a URL printed in the contact information, a radio ad might repeat the web site's address or banner ads and search ads across the web might point to your site. Additionally, "natural search;' or the ability of a search engine like Bing or Google to surface a web site as the result of a query, also drives traffic to your site. Overall effectiveness of driving new users to your site is reflected in the ABSOLUTE UNIQUE VISITORS number. Absolute unique visitors are individual computers logged onto the site over a given period of time. An increase in this number means more people have chosen to visit your site. It is very difficult to drive growth in unique users simply by improving the quality of your site through content changes. That is because new users must be found from outside sources, and the only internal way to drive that growth is word of mouth. In other words, your outside marketing is going to be the primary driver of new absolute unique users. You can, however, track which of your outside marketing efforts are effective using three different metrics. DIRECT TRAF- FIC means that users are typing your URL directly into their browser or have you bookmarked. Increase in direct traffic means you've done a good job of branding your site — consumers know your URL or have read it somewhere and have typed it into their computer. REFERRING SITES gives you a record of other sites that are linking to you. An increase in this number means your site has been identified by outside sites as a good source of information. You can see which sites are pointing to you. This will be particularly important for www.lakevillebusiness.com because it will be linked to both the City of Lakeville Site and ideally partner organizations such as the Lakeville Area Chamber of Commerce. SEARCH ENGINES is a special kind of report that shows when people have come to you because of a natural search result on a search engine. While each search engine has its own algorithm for determining how a site rises to the top of a natural search page, it's valuable to know if search engines are increasingly showing your page as a strong match for a topic. The KEYWORDS report will actually show you which terms people searched for when they found your site. Once you've gotten people on your site, you can track USER ENGAGEMENT in your content. Good numbers for user engagement mean that people are visiting your site and consuming a lot of your information. Bad numbers mean that you could be doing the best outside marketing in the world, but people aren't compelled to stick around once they get to your site. For many years, PAGEVIEWS were the coin of the realm when it came to measuring overall site traffic, and pageviews are still a pretty good guide to how well users are engaging with your content. A pageview is a single view by a single computer of a single page on your site (as opposed to the old "HIT" metric, which measured every file, image, etc. associated with each page). Pageviews are best used, however, in conjunction with other data to give a more comprehensive view of how people are using your site. Google Analytics has a PAGES PER VISIT metric that averages how many pages a single visitor consumes. If this number goes up, it could mean you've increased the quantity and quality of your content. Be careful, though —pages per visit will change directly after a site redesign as users suss out the new arrangement of the site. You need to give the numbers time to settle after such a change. AVERAGE TIME ON SITE is another great way to tell how people are using your site. Some popular news sites have num- 9 BUSINESS MARKETING STRATEGY REPORT I Lakeville, Minnesota bers from 4 to 10 minutes in this metric. Social media sites tend to have much higher time on site numbers, while advertis- ing or business sites tend to be a bit lower. TOP CONTENT will actually show you which parts of your site visitors are viewing. It breaks the views down by page name. Your home page is typically the most- visited page, so go past that to the pages below to see what other parts of the site are being viewed. You can experiment with site design and navigation to see if you can move certain page up on the top content list. You can learn a lot about your users through OTHER STATISTICS such as the "Visitors" tab on Google Analytics. The "Mobile" section tells you how many of your users are accessing your site through a mobile browser such as the one on an iPhone, Android phone or Wad. We are seeing quite an increase in mobile numbers across all web sites as these browser - equipped phones are becoming more available and less expensive, and well likely see more big bumps as these technolo- gies continue to become more popular. Increases in this usage may point to some specific targeted marketing toward these users in the future. The MAP OVERLAY allows you to drill down into the users on your site to see from which parts of the country and the world they are visiting. You can go down to town level, but be aware that sometimes the location of a cable company's or phone company's equipment will skew that city -level data. This may be particularly important for Lakeville if you are recruiting a particular prospect where you know their other offices are located. Increased traffic means they are spending more time studying your information. You'll notice that there are sections for analytics goals, custom variables and event tracking. All of these variables can be set to more closely track specific actions on your web site unique to you. An event tracker could be configured, for instance, to fire every time a video was played on your site or a certain button was clicked. These variables require some special coding on your pages that doesn't come "out of the box" with Google Analytics. This might be particularly helpful when Lakeville is working a show or a particular targeted industry. If you're looking for a metric that will give you a quick, at- a- glance view of SITE HEALTH, you may want to focus on the "Visits" report. This tells you how many times during the day your site is visited. Some of these visits may be from return visitors. An increase in visit numbers can mean increased new users or repeat traffic from your users. Either one of those is a good thing, but you'll have to dig more deeply to see what it means for you. An upward line on your "Visits Graph'; though, means you're doing something correctly. We recommend that the City of Lakeville Community and Economic Development Staff issue regular reports on web traffic so the effectiveness of the overall marketing campaign can be monitored. Recommendation: Use the Website as a Base for Launching Social Media Some communities have been reluctant to use social media at all and others have not seen the benefit of social media for Economic Development Purposes. Yet, others have used Facebook, Twitter, and emerging media to showcase key events, quality of life figures, statistics, and other information. Much of this media can be tightly controlled and should be ex- plored for its benefits. Linking social media back to the main URL (lakevillebusiness.com) will help determine whether the time and effort dedicated to using social media is yielding the desired results. Facebook has also launched its own analytics tool so organizations can better track visitation. Envision the new website as a landing pad that contains key information about Lakeville for business decision makers. So- cial media tools like Facebook and Twitter are sign posts to help lead people to that landing pad. These tools can represent a bit of a balancing act. It's easy to post too much information and drive viewers away. It's wise to steal a trick from newspa- pers and create a content "budget" that dictates what type of content you'll post and when you'll post it. Given the proposed Lakeville, Minnesota I BUSINESS MARKETING STRATEGY REPORT 10 content on the main site, we propose the following content schedule for posting on a City economic development Facebook fan page: Monday: Post a new profile of a local retail or service - oriented business Wednesday: Post a profile of a community event that's already happened, such as a theater show, a block party or a high school sports game Thursday: Post a profile of a Lakeville restaurant or night spot This schedule is fairly manageable, and it doesn't overload online viewers with status updates. You could also use this schedule to handle updating times for the main site. Remember that search engines like Google are much more likely to give higher rankings to sites that are updated on a regular basis, rather than those that post once and then go dormant for long periods of time. Twitter should be used to point out when new updates are available on the main site. Twitter feeds can also be used to an- nounce big news in the community such as new business announcements or reaching key economic development mile- stones. Just remember that your readers are likely not intimately involved with the workings of the Lakeville government, so beware of too much "insider speak" on Twitter. Recommendation: Provide Relevant Data to Site Selectors The International Economic Development Council has created a "data standards spreadsheet" containing detailed informa- tion about what data elements site selectors are looking for. The spreadsheet is accompanied by a "Getting Started" white paper and a website www.developmentalliance.com to help compile and present the data. Lakeville should begin using this guide and populating the data. The "Getting Started" paper indicates that many communities will not have all of the data readily available and that a long term phased approach is better than simply not completing the information. Recommendation: Consider Selective Online Ad Placement Online advertising should be an additional focus of the City of Lakeville. Fortunately, the cost for online ads is relatively affordable when compared with print media. All of the media outlined in the print recommendations above offer afford- able online ad alternatives. Lakeville should carefully consider which of these will work the best and experiment with each. In addition, the community should explore web ads on sites like www.developmentalliance.com, using Google Ad Words and online ads with affinity organizations. The budget for online ads should be $5,000 for the first year and should increase in future years as the online world continues to mature. Recommendation: Continue Business Bullets &"Out and About" Business Bullets and "Out and About" are excellent tools that the City is already using to promote economic development. They are impressive and should be a key component of the ongoing marketing effort. 11 BUSINESS MARKETING STRATEGY REPORT I Lakeville, Minnesota Collateral Recommendation: Develop Poster Style Versions of the Ads Poster versions of the ads mounted on foam core board can be a great tool to use at community events. Many communities have found this to be nice way to get the marketing exposed at an affordable cost. Lakeville should allocate $1500 for the production of these posters. Recommendation: Create Pull Out Banners for Exhibits There are many opportunities where Lakeville can exhibit, speak, and host visitors where pull out banners can be used to provide a strong graphic presentation of the overall quality of life in the community and the friendly business climate. The Collateral Catalogue of this report includes designs for these banners. Lakeville should allocate $1000 for these banners. Recommendation: Hand Outs and Collateral Additional collateral material such as shopping bags, flash drives, and more traditional items such as pens and even ap- parel could be considered sharing the "Positioned to Thrive" tagline. Lakeville should allocate $3000 in the initial year and $1500 each year thereafter to use for such material. Environmental Graphics Recommendation: Implement Gateways at All Key Entrances to the City of Lakeville Lakeville has done an excellent job of implementing gateways in the City. This effort should continue at all key entrances. Recommendation: Develop a Way- Finding Plan and Implement Over Time. Lakeville has four exits along Interstate 35 and several other key entryways to the community. A wayfinding system should be implemented that provides directions to the multiple destinations in the community. Some of the destinations should be the commercial and business districts in Lakeville including downtown, the airport, parks and recreation facilities, high schools, and civic buildings. Strict rules govern wayfinding programs in state rights -of -way but these signs have proven successful at reducing sign clutter, increasing community pride, connecting visitors with amenities, and easing confusion. The community will likely need to implement this in a phased approach over time. The steps in the process would involve a wayfinding master plan, a phasing strategy, permitting, and installation. Lakeville, Minnesota I BUSINESS MARKETING STRATEGY REPORT 12 Launching the Identity Recommendation: Host a Business Marketing Strategy Launch Reception /Party The City of Lakeville should host a brand launch event that showcases the new Business Marketing Strategy for the community. The event could feature local food, profile local entrepreneurs, introduce the brand through a running loop presentation, exhibit the banners, showcase the ad posters, and of course provide "take aways" for attendees. For Lakeville, this might occur in conjunction with partner organizations to increase attendance. Recommendation: Brand Launch Statewide and Regionally. Lakeville should consider launching its brand identity on the state and regional level with exhibits at meetings such as the Economic Development Association of Minnesota's Summer Conference, and at affiliated events and activities. This launch effort might extend to regional conferences such as the Midwest Area Economic Development Conference (MAEDC). Recommendation: Consider Affinity Ad Placement The Economic Development Association of Minnesota, National Association of Industrial and Office Parks, International Council of Shopping Centers, and targeted industry associations provide ways for local communities to advertise and market. Some of these are very affordable while others are quite expensive. Lakeville should explore a variety of initiatives in online and print placement with these organizations by budgeting $3000 for initial placement in the first year and expansion to $4000 as targeted markets and successes are tracked. Recommendation: Solicit Testimonials One of the best ways to get local involvement in a brand initiative is to provide people ways to share their pride of place. This should continue using the "Positioned to Thrive" tagline to include a wide variety of stakeholders from corporate leaders to young entrepreneurs, long time residents to newcomers. 13 BUSINESS MARKETING STRATEGY REPORT I Lakeville, Minnesota Conclusion Lakeville is well positioned to implement this Business Marketing Strategy Report. The following table outlines proposed initial costs to launch the marketing strategy and ongoing costs associated with keeping the strategy as a thriving compo- nent of Lakeville's Community and Economic Development efforts. The first column details initial costs and the second details recurring costs. It is important to note that situations change and that these budget figures should be used only as a guide. Year 1 Recurring Business Cards* $200 Pocket Folders ** $700 Initial Ad Placement $12,000 $12,000 Redesign Webpage $3,000 Purchase URLs $500 Online Ad Placement $5,000 $7,000 Posters of Ads $1,500 Pull Out Banners $1,000 Collateral Material $3,000 $1,500 Launch Event $1,000 Affinity Ad Placement $3,000 $4,000 $30,900 $24,500 *Community and economic development cards should be reprinted immediately and roll out of new tagline /designs should happen citywide as exist- ing cards are exhausted. * *New pocket folders should be purchased when the current supply is exhausted. Furthermore, some of the budget items such as business cards and webpage work may be incorporated into existing line items in the City's budget. Finally, partner organizations can play a key role in helping to roll out the identity system and marketing strategy. The Business Marketing Strategy provides a platform and a set of tools for Lakeville to tell its dynamic and evolving story to locals, investors, business owners, and business recruits while fostering a unique identity for the com- munity in the region. Lakeville, Minnesota I BUSINESS MARKETING STRATEGY REPORT 14 arnett muldrow PLAN. PRESERVE. PROMOTE. Lakeville, Minnesota COMMUNITY BRANDING GUIDE Lakeville, Minnesota BRAND STATEMENT We are Lakeville, Minnesota. We began as an escape, a place where people could come to Antlers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building industrial sites from fields, an airport for growing commerce, and a corporate office park for both estab- lished and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstanding recreation. We are that place, a complete community whose story is still unfolding. We look to the future with optimism as our community continues to grow while maintaining the qualities that make it so unique. We invite you to thrive with us in this place of opportunity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to d rive. 17 BUSINESS MARKETING STRATEGY REPORT I Lakeville, Minnesota Branding Approval InordertoensureconsistentuseoftheLakevi Ile brand, weaskthatyousubmitasampleofeachprojectforap- proval .PleasespecifyyourdeadIinereq uirements.We will reply promptly to your request for approval. Positioned to Thrive. Lakeville, Minnesota Positioned to Thrive Lakeville, Minnesota I uu- IN,SS MARKETING STRATLGY P,P0P 18 Logo Size & Spacing ThesizeandspacingoftheLakeviIlebrandisimportantinensuringthat the logo isdi splayed isapositivea Ind con sistentwayandhelpstorein- forcethebrancl ThelogoshouIdalwayshaveenoughopenspacearoundit tohaveacleara Ind clean impact. The" L shouldbeusedasthemeasure- ment guide for this open space. In order to preserve legibility, maintain a minimum of.5 "height. L L L .5 inch Lakeville, Minnesota L 19 BUSINESS MARKETING STRATEGY REPORT I Lakeville, Minnesota Incorrect Usage Thesearesomeexamplesofi mproperways of presenting the Lakeville brand. Lakeville, Minnesota Positioned to Thrive 0 Change Colors uhwflo% wNfii H @goQ& Positioned to Thrive 0 Outline Elements 40 Lakeville, Minnesota Positioned to Thrive Stretch the Logo Lakeville, Minnesota Positioned to Thrive e Scale Elements Lakeville, Minnesota Positioned to Thrive 0 Rotate Elements Lakeville, Minnesota Positioned to Thrive 0 Move Elements Lakeville, Minnesota I BUSINESS MARKETING STRATEGY REPORT 20 0 Use Photographic Backgrounds 0 Use as a Wallpaper Typography To add consistency to the logo, The following fonts have been chosen as the approved typefaces. I M P n R T A N T To copy the fonts to the Fonts folder, make sure the Copy fonts to the Fonts folder check box is selected . Note: If installing fonts from a floppy disk or a CD -ROM, you should make sure this check box is selected. Otherwise, to use the fonts in your applications, you must always keep the disk in the disk drive. Click OK to install the fonts. 21 BUSINESS MARKETING STRATEGY REPORT I Lakeville, Minnesota Installing Opentype or Truetype abcdefghijklmnopgrstuvwxyz Fonts in Windows: A B C D E F G H I J K L M We recommend installing only one format - OpenType, TrueType, or N O P Q R S T U V W X Y Z PostScript - of font. Installing two or more formats of the same font 123456789 may cause problems when you try to use. view, or print the font. Choose Start > Settings > Control Minion Pro Panel. Note: In Windows XP choose Start> Control Panel Double -click the Fonts folder. Choose File > a b e d e f g h i j k l m n o p g r s Install New Font. Locate the fonts you want to install. In the drivers t u v w x y z list, select the drive and the folder containing the fonts you want to A B C D E F G H I J K L M install. In the Folders list, select a folder that contains the fonts you N O P Q R S T U V W X Y Z want to install. (Make sure you have unzipped them first.) The fonts in 123456789 the folder appear under List of Gotham Bold Fonts. Select the fonts to install. To select more than one font, hold down the CTRL key and click each font. To copy the fonts to the Fonts folder, make sure the Copy fonts to the Fonts folder check box is selected . Note: If installing fonts from a floppy disk or a CD -ROM, you should make sure this check box is selected. Otherwise, to use the fonts in your applications, you must always keep the disk in the disk drive. Click OK to install the fonts. 21 BUSINESS MARKETING STRATEGY REPORT I Lakeville, Minnesota Additional Graphic Elements In addition to the logo, Lakeville also has the option to incorporate a curved graphic into their print and digital media. This curve is reflective of Lake Marion, for which Lakeville is named, and is helpful in directing attention within layouts. The curve is located in the Resources folder of Lakeville, Minnesota I BUSINESS MARKETING STRATEGY REPORT 22 the Branding Package. It can be used in any color within the Lakeville palette, as well as Advertising There are several fundamental design strategies that will allow for connections to be made while also allowing your business to reinforce its own identity. The use of clean de- sign, similar color palettes, and a consistent logo element can create an independently managed branding campaign. The following pages show some of the design fundamentals that will be important to use when creating your ads. Adver- tising expert David Ogilvy devised an ad layout formula for some of his most successful ads that became known as the Ogilvy. The illustration on this page is the basic design that follows the classic visual, headline, caption, copy, signa- ture format. From this basic ad layout, other variations are derived. Try changing the margins, fonts, leading, size of the initial cap, size of the visual, and placing the copy in columns to customize the basic format of this ad layout. Visual at the top of the page. If you are using a photo, bleed it to the edge of the page or ad space for maximum impact. For photos, place a descriptive caption below. Put your headline next. Follow with your main ad copy. Consider a drop cap as a lead -in to help draw the reader into the copy. Place your contact information (signature) in the lower right corner. That's generally the last place a reader's eye gravi- tates to when reading an ad. How well do you know your 23 BUSINESS MARKETING STRATEGY REPORT I Lakeville, Mimiesota Ads come in all shapes and sizes but they have a common goal -- to sell a product, a service, a brand. Text, visuals, or a combination of the two are the main elements of any print ad. The main headline may be the strongest element of the ad or it may be secondary to a strong visual. Some ads may have sub- heads and other title elements as well. .01 Positioned for Life We began a e pe, a place where people could erne to —W, P rk wd lake Mxkn to relax and bare (AA —A10 We smind fields that euMrated(oodi fA,— region. We pew arell —d4wit- -tine rat mark., to It. Our dowwown grew aeMtnd this railroad ro b.. early fgace f,.& ..d a:tl Wave looked to the future with peal wpwtiow: buikLng IoduRrlal sites Man kdd, an aAI— for powhfg com- and a twhnology park for cumng edge recearch and dre.� Isnnn. We .. aim a nurturing place tM b.11- who wants great p1scsbr their kids with excellent sd... — snd AAs ding — Ii., We are thM pla complere.em.mmlry whMe vory . still unfolding. V4lm* to the tutors with optimism as wr unity i.n,j._ to pow wMk maln.Nning the gualf Iles tlut nuke 11 m w�kpr. tVe Invite you to loth m in thl, piss- fopl -11, k.,-, tusiness ywr lnmdy and yair Lakeville, Minnesota (.titre Positioned to Thrive We ate akeaSge. MlnneaMa... Poffilunedm7hriw The copy is the main text of the ad. Some ads may take a minimalist ap- proach, a line or two or a single para- graph. Other ads may be quite text - heavy with paragraphs of information, possibly arranged in columns news- paper style. While the words are the most important part of the copy, visual elements such as indentation, pull - quotes, bullet lists, and creative kerning and tracking can help to organize and emphasize the message of the body of the ad. Contact Photographs, drawings, and graphic embellish- ments are a key visual element of many types of ads. Some ads may have only a single visual while others might have several pictures. Even text -only ads might have some graphics in the form of decorative bullets or borders. When included with visuals the caption is one of the first things most readers look at after the visual. It's not in all ads. The contact or signature of an ad may appear anywhere in the ad al- though it is usually near the bottom. It consists of one or more of: Logo, Advertiser Name, Address, Phone Number, Map or Driving Di- rections, Web Site Address, Extras. Some print ads may have additional special elements such as an at- tached business reply envelope, tear -out portion with a coupon, tip sheet, product sample. Lakeville, Miniiiesota I BUSINESS MARKETING- STRATEGY REPORT 24 All of the included graphic files might not work on your ma- chine, but that does not mean that the file is corrupted or that their is something wrong with your machine. These files address all of the nor- mal uses that a community implemented design would re- quire. Always make sure to in- form vendors that you have these different file formats available. File Type: Portable Document Format 7A&b� Category: Page Layout Files File Description: Cross - platform document created by Adobe Acrobat or a program with the Acrobat plug -in; commonly used for e -mail attachments or for saving publi- cations in a standard format for viewing on mulitple computers; usually created from another document instead of from scratch. Program(s) that open pdf files Mac OS Adobe Reader to view (free) Adobe Acrobat to edit (commer- cial) Apple Preview Windows Adobe Reader to view (free) Adobe Acrobat to edit (commer- cial) Brava! Reader File Type: JPEG Image File Category: Raster Image Files File Description: Compressed graphic format standardized by the JPEG (Joint Photographic Experts Group) group; com- monly used for storing digital photos since the format supports up to 24 -bit color; also a common format for publishing Web graphics; compressed using lossy compres- sion, which may noticeably reduce the image quality if a high amount of compres- sion is used. File Type: Adobe Illustrator File Category: Vector Image Files File Description: Vector image file created by Adobe Illustrator; composed of paths, r, or lines connected by points, instead of bitmap data; may include objects, color, and text; often referred to as a Illustra- tor drawing. Illustrator documents can be opened with Photoshop, but the image will be rasterized, meaning it will be converted from a vector image to a bitmap. Program(s) that open ai files Mac OS Adobe Illustrator, Acrobat, Reader Adobe Photoshop (rasterized) Apple Preview Windows Adobe Illustrator, Acrobat, Reader Adobe Photoshop (rasterized) File type: Encapsulated PostScript Category: Vector Image Files File Description: PostScript (.PS) file that may contain vector graphics, bitmap ►.� images, and text; includes an embedded preview image in bitmap format; often used for transferring between different operating systems. Program(s) that open eps files Mac OS Apple Preview Adobe Illustrator, Acrobat, or Photoshop, QuarkXpress Windows Corel DRAW, Adobe Illustrator, Acrobat, or Photoshop, QuarkXpress File Type: Graphical Interchange Format Category: Raster Image Files File Description: Image file that may contain up to 256 indexed colors; color palette may be a predefined set of colors or may be adapted to the colors in the image; lossless format, GIF meaning the clarity of the image is not compromised with GIF compression. GIFs are common format for Web graphics, epecially small images and images that contain text, such as navigation buttons; however, JPEG (.JPG) images are better for showing photos because they are not limited in the number of colors they can display. 25 BUSINESS MARKETING STRATEGY REPORT I Lakeville, Minnesota arnett muldrow PLAN. PRESERVE. PROMOTE. i� \+ Lakeville, Minnesota COLLATERAL CATALOG W Positioned to Thrive E;R- David Olson Community and Economic Development Director (952) 985 -4421 City Hall 20195 Holyoke Ave. Lakeville, MN 55044 To whom it may concern, Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commode, ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient mon- tes, nascetur ridiculus mus. Donec quam felis, uhricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Viva - mus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, portti- tor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullam- corper uhricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condi- mentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis fau- cibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc. Sincerely, Lakeville, Minnesota David Olson Positioned to Thrive Lakeville, Minnesota Lakeville, Minnesota Positioned to Thrive Lakeville Positioned to Thrive LaLndfie, Mmnesota www.lakevillebusiness.com . � i- Q� Fbs#iorW to 7hj ,, to ftom `iI 1-11, arnett muldrow PLAN. PRESERVE. PROMOTE. L Lakeville, Minnesota LOGO THUMBNAIL CATALOG c Y A Lakeville, Minnesota LOGO THUMBNAIL CATALOG I Positioned to Thrive. Positioned to Thrive. lakevillefinal- bw- tag.pdf lakevillefinal- bw.pdf lakevillefinal- tag- 1 c.pdf Lakelle ,,, , Lakeville Lakeville, Minnesota � Lakeville, Minnesota Positioned to Thrive lakevillefi nal- tag -horz. pdf lakevillefinal - vert.pdf lakevillefinal.pdf arnett muldrow PLAN. PRESERVE. PROMOTE. Lakeville, Minnesota ADVERTISING CATALOG I�t �' The Arts Thrive Here We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. Thriving Businesses We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. M _ a i r Jas. '�'�• .., �. •� : aw Thriving Businesses We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. �•`. } r - '� i' "tai :,;; 4�I C1` a �. Y Thriving Schools We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. 1 l - ". 0 -"- -10-- 0; Positioned to Create 4,1 6 0 j! We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville., Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. Position Your Business to Thrive We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. A i T Thriving Downtown We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. Businesses Thrive Here We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. OP -- Thriving Communities We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. r w• r" Thrive Here We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. Technology Thrives Here We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. Careers Thrive Here We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. Positioned for Takeoff We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. MRSWUR Pos'it'ioned to Partner We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. Positioned for Entrepreneurs We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. Thriving Recreation We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. Thriving Quality of Life We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. Thriving Partnerships We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. Pos'it'ioned for Life We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. w , Positioned for Business We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. e X" t r Positioned for Development We began as an escape, a place where people could come to Ant- lers Park and Lake Marion to relax and have fun amidst the farms and fields that cultivated food for our region. We grew as a railroad town connecting rural markets to the Twin Cities. Our downtown grew around this railroad to become an early place of trade and activity. We've looked to the future with great aspirations: building indus- trial sites from fields, an airport for growing commerce, and a cor- porate office park for both established and emerging businesses. We are also a nurturing place for families who want a thriving community for their kids with excellent education and outstand- ing recreation. We are that place, a complete community whose story is still un- folding. We look to the future with optimism as our community Lakeville, Minnesota continues to grow while maintaining the qualities that make it so Positioned to Thrive unique. We invite you to thrive with us in this place of opportu- nity for your business, your family, and your future. We are Lakeville, Minnesota... Positioned to Thrive. Item No. City of Lakeville Community and Economic Development Memorandum To: Economic Development Commission From: Adam Kienberger, Economic Development Specialist AY Copy: Steven Mielke, City Administrator David L. Olson, Community & Economic Development Director Date: March 27, 2012 Subject: Airlake 70 DEED Grant Application Airlake Development is requesting the City of Lakeville apply for an Innovative Business Development Public Infrastructure (BDPI) grant from the Minnesota Department of Employment and Economic Development (DEED) to help fund the extension of County Road 70/215 Street to their property for a new industrial park development. A graphic illustrating the proposed development is attached. The DEED Innovative BDPI grant program is designed to assist cities in building public infrastructure for industrial park development as evidenced in the program's goal statement: "The goal of the Programs is to stimulate economic development activity by assisting local units of government to provide infrastructure required to assist Minnesota s private sector in the creation or retention of the highest quality jobs possible with a focus on industrial, manufacturing and technology related industries and to keep or enhance jobs in a specific location while increasing a citys tax base. " The Innovative BDPI grant program has a 1:1 match requirement meaning that for every dollar of grant funding requested, it needs to be matched with an equal amount of outside funding. The total cost for the eligible public improvement costs of the project is $1,171,887 thus the request is seeking grant funding in the amount of $585,943. A sources and uses sheet is attached to this memo. It is also important to note that Dakota County has committed to contributing $206,090 in intersection and traffic signal improvements at County Road 70 and Cedar Avenue for the project. The remainder of the costs will be the responsibility of the developer and the adjacent benefiting property owner /developer when it develops in the future. Several meetings have been held with all of the involved parties. As with most grant programs there is an expectation of business development and /or job creation after the expenditure of public funds: "Projects should be completed within three (3) years of execution of the funding agreement, unless an extension is requested by the awarded community in writing and approved by DEED. All projects must be completed within five (5) years If the project has not proceeded in a timely manner (i. e. within six (6) months of scheduled construction start date), DEED has the authority to cancel the award. On Innovative BDPI projects, the project must be occupied by an Innovative Business within 5 years of the last grant payment or the grant recipient must repay the amount of the grant received. " If DEED approves the City's grant application, the City will enter into a development agreement with Airlake Development outlining the above requirements for repayment of the grant if the objective isn't achieved within the designated 5 -year period and other requirements of the grant program. If recommended by the EDC, approved by the City Council, and approved for funding by DEED, the developer is planning to begin road construction in early summer and complete the project this fall. The County is also prepared to construct the necessary intersection and signal improvements this summer. Staff will review the proposal in greater detail and discuss any questions with the EDC at the meeting. Action Requested: Staff is seeking a recommendation to forward to the City Council regarding the application of a DEED Innovative BDPI grant to fund public infrastructure for the Airlake 70 industrial park development. 2/2 PHASE IN / AIRLAKE 70 REHSiows _ a ;» �� = TFit�i I -..� a":� w.". E.». I R .K 2009 -1�36M C M. CONCEPTUAL SITE PLAN AIRLAKE /p °`-� o�rz uc �w. a�sroraM..mm.ee�.aJ Sa.n 3/15/2012 L7ct1�� AIRLAKE 70 PUBLIC IMPROVEMENT COSTS Source and Use of Funds (215 Street and Intersection Only) Source of Funds DEED Grant $585,943 County Contribution $206,090 Developer(s) Contribution $379,854 TOTAL $1,171,887 Use of Funds 215 Street Extension approximately 1500 feet east of Cedar Avenue $544,314 Cedar Ave. / Co. Rd. 70 Intersection and Traffic Signal Improvements $627,573* TOTAL $1,171,887 *Assumes $280,703 for signal modifications, $135,914 for west leg turn lane and $210,956 for remaining intersection improvements at Cedar Avenue / Co. Rd. 70 Intersection. The City of Lakeville and Dakota County would be responsible for the funding of the upgrade of 215"' Street (Co. Rd. 70) to a four -lane divided roadway and the extension of this roadway into Farmington in the future. Item No. � City of Lakeville Community and Economic Development Memorandum To: Economic Development Commission From: David L. Olson, Community & Economic Development Director Copy: Steve Mielke, City Administrator Adam Kienberger, Economic Development Specialist Date: March 23, 2012 Subject: Update on Downtown Projects to be funded by CDA TIF District No. 2 The City Council and EDC both discussed this issue in January. Just as a reminder, the Dakota County CDA's Tax Increment Financing (TIF) District No. 2, which included a large number of parcels in Lakeville, was de- certified at the end of 2010. City staff has been in discussions with CDA staff over the past year to discuss possible projects that could be funded with tax increments previously collected within this TIF District. The next step that was identified during the discussions in January was the development of a Joint Powers Agreement (JPA) between the CDA and the City HRA to allow for the expenditure of existing TIF funds. Attached is a draft Joint Powers Agreement that was prepared by the CDA's attorney and has been reviewed and approved by the City's attorney. The draft JPA allows powers to be jointly exercised by both the CDA and the City HRA for activities that are described in the tax increment plan for the CDA and the City HRA that would be located in the Redevelopment Project Plan for Project No. 1 boundaries (see attached map). Projects that are proposed to be completed under this JPA will have to contain the elements described in the sample addendum attached to the JPA as Exhibit A. The two possible projects that both City staff and CDA staff have been working on and that were discussed at the January meetings of the EDC and City Council are downtown parking lot improvements and the acquisition and demolition of a vacant duplex located at the southwest corner of Holyoke Avenue and 210 Street. Other projects within the Redevelopment Project Area could be considered in the future. The CDA Board approved this JPA at a meeting on March 20 The City HRA is scheduled to consider this JPA on April 2 " Action Requested: A recommendation to the City HRA to approve the Joint Powers Agreement with the Dakota County CDA as proposed. Exhibit A JOINT POWERS AGREEMENT BETWEEN DAKOTA COUNTY COMMUNITY DEVELOPMENT AGENCY AND HOUSING AND REDEVELOPMENT AUTHORITY IN AND FOR THE CITY OF LAKEVILLE, MINNESOTA THIS JOINT POWERS AGREEMENT (this "Agreement "), is made as of March 1, 2012, by and between the DAKOTA COUNTY COMMUNITY DEVELOPMENT AGENCY (the "CDA "), a public body corporate and politic organized and existing under the laws of the State of Minnesota (the "State ") and the HOUSING AND REDEVELOPMENT AUTHORITY IN AND FOR THE CITY OF LAKEVILLE, MINNESOTA (the "HRA "), a public body corporate and politic organized and existing under the laws of the State. RECITALS: A. The CDA has previously established its Tax Increment Financing District No. 2 (which has now been decertified) ( "District No. 2 ") which was a housing district and which included certain property within the City of Lakeville (the "City "). In connection with District No. 2, the CDA has undertaken, and continues to undertake, housing development projects, providing for the development of affordable housing and certain supportive commercial facilities. B. The HRA has established its Redevelopment Project No. 1 ( "Project No. 1 "), providing for the redevelopment of property within the City's central business district, and for the acquisition of certain property within the Project Area. C. The CDA and the HRA propose to jointly exercise their common powers under Minnesota Statutes, Sections 469.001 to 469.047 (the "Act") in carrying out the purposes for which the CDA created District No. 2 and the HRA created Project No. 1. NOW, THEREFORE, in consideration of the mutual covenants and obligations of the CDA and the HRA, each party does hereby represent, covenant and agree with the other as follows: Joint Powers Agreement 8730227v1 Section 1. Representations. Each of the CDA and the HRA makes the following representations as to itself as the basis for the undertaking on its part herein contained: (a) It is a body public corporate and politic and political subdivision of the State of Minnesota with the power to enter into this Agreement and carry out its obligations hereunder. (b) Neither the execution and delivery of this Agreement, the consummation of the transactions contemplated hereby, nor the fulfillment of or compliance with the terms and conditions of this Agreement is prevented, limited by or conflicts with or results in a breach of, the terms, conditions or provisions of any restriction or any evidences of indebtedness, agreement or instrument of whatever nature to which it is now a party or by which it is bound, or constitutes an event of default under any of the foregoing. Section 2. Powers to be Exercised. The powers to be jointly exercised pursuant to this Agreement are the powers under Act of the CDA to undertake activities described in the tax increment plan for District No. 2, and of the HRA to undertake activities described in its Redevelopment Project Plan for Project No. 1. Section 3. Method for Exercising Common Powers; Funds. Powers to be jointly exercised by the parties hereto will, in each instance, be undertaken either by the CDA or by the HRA pursuant to an addendum to this Agreement containing at least the elements described in Exhibit A hereto, to be executed by the respective Executive Directors of the CDA and the HRA. Unless otherwise specifically provided in any such addendum, property to be acquired and improvements to be constructed by either party will be undertaken by the party providing the funding therefore. Each addendum shall identify specific funds to be made available by the CDA or the HRA for the purpose of undertaking the activities described therein. Neither the CDA nor the HRA shall be obligated to spend any funds pursuant to this Agreement unless the same are specifically identified in an addendum. Section 4. Limited Liability. Neither the CDA nor the HRA shall be liable for the acts or omissions of the other in connection with the activities to be undertaken pursuant to this Agreement. To the extent permitted by law, (a) the CDA hereby indemnifies the HRA for costs associated with claims made against the HRA directly relating to actions taken by the CDA, and (b) the HRA hereby indemnifies the CDA for costs associated with claims made against the CDA directly relating to actions taken by the HRA. Section 5. Conflict of Interests; Representatives Not Individually Liable. The CDA and the HRA, to the best of their respective knowledge, each represents and agrees that no member, official or employee of their respective bodies shall have any personal interest, direct or indirect, in this Agreement, nor shall any such member, official or employee participate in any decision relating to this Agreement which affects his or her personal interests or the interests of any corporation, partnership, or association in which he or she is directly or indirectly interested. No member, official or employee of the CDA or the HRA shall be personally liable with respect to any default or breach by either of them or for any amount which may become due to the other party or successor or on any obligations under the terms of this Agreement. 2 Joint Powers Agreement 8730227v1 Section 6. Termination; Distribution of Property. This Agreement shall be in effect until the fund balance for District No. 2 has been depleted, unless extended in writing or unless earlier terminated by delivery by either party hereto of written notice of termination. Upon termination of this Agreement, property acquired by either party pursuant to any addendum shall be retained by the CDA or the HRA as described in such addendum. Section 7. Notices and Demands. A notice, demand or other communication under this Agreement by either party to the other shall be sufficiently given or delivered if it is dispatched by registered or certified mail, postage prepaid, return receipt requested or delivered personally; and (a) in the case of the CDA, is addressed to or delivered personally to the CDA at its offices at 1228 Town Centre Drive, Eagan, Minnesota 55123; Attn: Executive Director; (b) in the case of the HRA, is addressed to or delivered personally to the HRA at , Lakeville, MN ; Attn: Executive Director; or at such other address with respect to either such party as that party may, from time to time, designate in writing and forward to the other as provided in this Section. Section 8. Counterparts. This Agreement may be executed in any number of counterparts, each of which shall constitute one and the same instrument. Joint Powers Agreement 8730227v1 IN WITNESS WHEREOF, the CDA and the HRA have each caused this Agreement to be duly executed in their respective names and behalf and their respective seals to be hereunto duly affixed as of the date first above written, with actual execution on the dates set forth below. DAKOTA COUNTY COMMUNITY DEVELOPMENT AGENCY Issuer By Its Chair By Its Secretary S -1 8730227x1 Joint Powers Agreement HOUSING AND REDEVELOPMENT AUTHORITY IN AND FOR THE CITY OF LAKEVILLE, MINNESOTA LM Its Chair By Its Secretary S -2 Joint Powers Agreement 8730227v1 Exhibit A Form of Addendum to Joint Powers Agreement between Dakota County Community Development Agency and Housing and Redevelopment Authority in and for the City of Lakeville, Minnesota [Date] 1. Activity to be undertaken jointly: 2. Responsible party: 3. Estimated sources and uses of funds: 4. Stipulation of any required encumbrances on property to be acquired pursuant to this Agreement: 5. Disposition of any property acquired at termination of the Agreement: L Dakota County Community Development Agency Executive Director Housing and Redevelopment Authority in and for the City of Lakeville, Minnesota L Executive Director S -1 8730227v1 Joint Powers Agreement Item No, City of Lakeville Community and Economic Development Memorandum To: Economic Development Commission From: David L. Olson, Community and Economic Development Director Copy: Steve Mielke, City Administrator Adam Kienberger, Economic Development Specialist Date: March 23, 2012 Subject: March Director's Report The following is the Director's Report for March, 2012. State of the City Address The State of the City Address was held on Wednesday, March 21 at the Holiday inn and Suites. The EDC was well represented with four members in attendance. Mayor Bellows presented the first part of the address and I followed with more information on the Business Marketing Strategy project as well as an overview of the development highlights from 2011. If you wish to see the State of the City address, it is available for viewing on this City's website and it is also being re- broadcast on Channel 16. The video is approximately 26 minutes long. Advisory Board and Commission Recognition Event This annual event was held on Tuesday, March 13 at the Lakeville Area Art Center. Due to conflicting schedules, only three EDC members were able to attend. The appreciation gifts that were presented to all board and commission members will be presented to EDC members who could not attend at next week's regular meeting. Building Permit Report The City issued building permits with a total valuation of $12,669,047 through February of this year. This compares to a total valuation of $5,549,087 during the same period last year. The City issued commercial and industrial permits with a total valuation of $1,827,000 through February compared to a total valuation of $379,500 during the same period last year. The City has also issued permits for 26 single family homes through February of this year with a total valuation of $7,787,000. This compares to 14 single family home permits during the same period last year with a total valuation of $4,294,000. Development Update ConAgra: ConAgra is close to completing work on a 27,000 square foot warehouse addition on the west end of their plant. This new attached warehouse space will take the place of warehouse space that ConAgra was leasing in Shakopee. Genpak LLC: The company is completing work on the former Berry Plastics Plant located at 8235 - 220 Street that it purchase in late 2011. The company will be consolidating their existing operations from the small Lakeville plant that currently has 10 employees along with their Bloomington plant that currently has 120 employees at this new location in Lakeville. They plan to move into their new location in phases with the first phase being completed in April and the second in June of this year. Hosanna / Ebenezer Senior Housing Project: This 93 unit senior housing project is nearly enclosed and the roof and windows have been installed. Krause - Anderson is the general contractor and plans to complete the project this Fall. This project obtained housing revenue bond financing from both the Dakota County and Scott County CDAs. Roffe Container: This is a new plastics manufacturing company based in Moorhead, MN that received approval of a Conditional Use Permit from the City Council this past Monday to install several silos at the Genpak building on Hamburg Avenue in Airlake. Roffe has entered into a purchase agreement to purchase this building when Genpak moves into the former Berry Plastics building this summer. Walmart Project: The exterior walls for the store are nearing completion and the steel for the roof structure is being installed. Immel, the general contractor for the project, plans to turn the building over to Walmart by Labor Day and Walmart would open the store sometime in October. Foreclosure Update Attached is a copy of the February Foreclosure Update from the Dakota County CDA. There were 22 Sheriff Sales in Lakeville during the month of February. The total number of Sheriff Sales through February is 53 compared to 384 in all of 2011. Attached Articles There are more articles than normal included with this month's agenda packet. 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C C P O O O O O O O O O C O O C O O 00 O O O O C 00 O O O O O O r V T A A r N 00 � P th J O 0 0 O O O O O O C O O O O C O O f7o w 00 00 C Cn LA O O O C oo O O �O C\ 0� \O O O LA O C O C C 0 C O 0 0 O 0 0 C O O 0 0 0 0 C O O C C C O O O O O O O O O O O O O O C O O O 0 0 0 0 0 0 0 0 O O O O O O O O O P O 1 5D I O O O O O O O O O — O C O PP O PPP O O O O C O O O O O O O O C O O C O O O C O O O O O O C O C O O O O O O' J is N Cn Vt O U Oo O O O O O O C O C C O O O O O O O O O O O O t i O O O O t c O O t O O c O O c C O O O O O O O C O O O e f r cn i -O W �.O < . O . f)o O PO c 0 0 0 0 0 f A f O w A O c A c � < t� O C D\ O O c O O C O 0 0 I< OI OO ICI OOC IOI OC IOI 0000 ICI OOOOCcoo I< MPNOPMU Dakota County 1� Community Development Agency 1 To: Dakota County Cities From: Lisa Henning Date: March 19, 2012 Re: Foreclosure Update HOME OWNERSHIP Foreclosure Information Session The Dakota County CDA will be hosting a free foreclosure information session on Thursday, March 22 from 6 -7 p.m. at the CDA's office located at 1228 Town Centre Drive in Eagan. The session will include general information about the foreclosure process and possible loss mitigation options presented by certified housing counselors. The presentation will begin promptly at 6 p.m. Individual appointments can be scheduled following the event, or a housing counselor will be in contact with homeowners within two business days. Pre - registration is requested. To pre- register, homeowners should call the CDA's foreclosure intake line at 651- 675 -4555. After registering, homeowners should visit the CDA's website at www .dakotacda.org /homeowners.htm to download a foreclosure counseling application and authorization forms. Homeowners need to email, fax or drop off the completed documents at least 24 hours in advance of the information session on March 22. Documents can be emailed to skehoe(cDdakotacda.state.mn.us faxed to 651- 287 -8026 or dropped off at the CDA's office. Packets should be addressed to CDA Foreclosure Counseling Team. If homeowners are unable to provide the required documents beforehand, please plan to arrive at the session at 5:45 p.m. to complete the paperwork. For more information or to speak to a housing counselor, call the CDA's foreclosure intake line at 651- 675 -4555. IiL:u Dakota County Community Development Agency Dakota County Stats — February 2012 NOME OWNERSHIP IL • # of Sheriff Sales in February — 123 (compared to 166 in February 201 1) • Total Sheriff Sales for 2012 — 291 (compared to 316 Jan.- February 201 1) • # of Notices of Pendency Filed in February — 287 • Total Notices of Pendency Filed in 2012 — 534 A Notice of Pendency is filed by a mortgage company's attorney as official notification that the foreclosure process has begun. Not all of these result in Sheriff Sales. Mapping Using Dakota County GIS http://gis.co.dakota.mn.us/website/dakotanet—ais/ The Dakota County Office of GIS is updating the 2011 Foreclosures and Notice of Pendency layers on a monthly basis. If you need assistance using this Web page, please call Randy Knippel or Mary Hagerman with the Office of GIS at (952) 891 -7081. If you have any concerns, please call me at (651) 675 -4467 or send me an email at I hen ningda)-dakotacda.state.mn.us r� S c O O O c Q) O U a c 0()< OFTVI H l vi d L v d U C E C O d d lv d � C c c U d V) L N c O U 0 uj U D O Ln H d V N C O V G/ c cV Uv aLn s � H 3 Ln O " C �- C V = O H Q O Q ai U- v � L O �+ -he 7 M O � 3 e 3 3 c O l _N C 1 W c d C O C O UL co w^ 4 cV IS w C EV O� N N M N— 3 — IA N_� Vl N CD N 3 O � 0 u (n L 0 0 C N LL vi d L v d U C E C O d d lv d � C c c U d V) L N c O U 0 uj U D O Ln H d V N C O V G/ c cV Uv aLn s � H 3 Ln O " C �- C V = O H Q O Q ai U- v � L O �+ -he 7 M O � 3 e 3 3 c O l _N C 1 W c d C O C O UL co w^ cV IS LO a O� N N M N— — N N_� — �D N O N O: a- co L it O N Q i i i > Z — — — u u r %D !F i 4y — O - -� Ln V1 —N— b4 3 M cc � 75 ��co C M N aD 3 O� Vf h t i a i i a i i i � i T M N [V Ln O% N O CO 'D N �O i i ► CO C4 N 00 cc CD LA Ln N N M— �D �O i -- ul 41 � 41 s � _ b0 3 y c > _ c a a d ° o V >> �b0 O m i 0 Rt = ON a+ �; 4j H H r CA c •£ �O = 0 JJJ O Y = H 7 CR ld IQ - Qm 3ed�to W LL= >e��00 =J EC Us E N 000 t vi d L v d U C E C O d d lv d � C c c U d V) L N c O U 0 uj U D O Ln H d V N C O V G/ c cV Uv aLn s � H 3 Ln O " C �- C V = O H Q O Q ai U- v � L O �+ -he 7 M O � 3 e 3 3 c O l _N C 1 W c d C O C O UL hw H W LL u c -v 47 N IL O O N U o Z IL c N L N N t � a+ O o •a Z c c M a E o Vl � fd t y (d N � u O a i N G/ L � E N O � U C d L 1 N V j L s U �+ v O, u 0 E d O O 0- C � O o U o N Y ed O 4, y 3 ^T H C = f •— C O V C G1 4/ C b a O "- E 00 ed V O o Z m c ZF O L � u� a LL O � v E vZ Q N Z N W � H• O� Z u U d N C O u d C 4 O U� a^ N � N= C Ln .o O 4D C V I O N W Q O Q cd V u t O N Y u M 0-0 O cv .n C O f _N C •1 C N O E S 0 LL- .D O. D\ Ln M O M a\ N N %O %O a— O Ln N a N M V' V•N - -� - -- N N %D M wr- M I*� Ln D\ N %O N O 00 O Ln N O% M— co O N N Ln v d D O Z 41 u O CL d W Q 3 L L a Q L t� V M V N Ln N N LL N M M -- M M N — N 41 _ d = d d0 ^� H V O �bo > i 2 c _ a � .� > _ Do C4 4) (d J 41 (A U O. vi e �E ' , d = d m e� H QmW d0 L U. > =-i .Y I cc 3 �N 0 c N L N N t � a+ O o •a Z c c M a E o Vl � fd t y (d N � u O a i N G/ L � E N O � U C d L 1 N V j L s U �+ v O, u 0 E d O O 0- C � O o U o N Y ed O 4, y 3 ^T H C = f •— C O V C G1 4/ C b a O "- E 00 ed V O o Z m c ZF O L � u� a LL O � v E vZ Q N Z N W � H• O� Z u U d N C O u d C 4 O U� a^ N � N= C Ln .o O 4D C V I O N W Q O Q cd V u t O N Y u M 0-0 O cv .n C O f _N C •1 C N O E S 0 LL- Toro and Ryan Cos. plan large Iowa warehouse near Des Moines - Minneapolis / St. Paul From the Minneapolis / St. Paul Business Journal: http: / /www. bizjou rnals.com /twi ncities /blog /real_ estate/ 2012/03 /toro -ryan- 450000- sf -iowa- warehouse.html Toro and Ryan Cos. plan large Iowa warehouse near Des Moines Minneapolis / St. Paul Business Journal by Sam Black, Senior reporter Date: Monday, March 19, 2012, 11:44am CDT Sam Black Senior reporter - Minneapolis /St. Paul Business Journal Email I Twitter I Facebook The Toro Co. is working with Ryan Cos. U.S. Inc. to develop a 450,000- square -foot distribution center near Des Moines, Iowa. Page 1 of 2 The proposed warehouse is in Ankeny, about 10 miles north of Des Moines along Interstate 35. Boomington -based Toro and Minneapolis -based Ryan have a proposal for tax increment financing on the Ankeny City Council agenda Monday night. > Click here to see the agenda The 32 -acre site is at 5500 Delaware Ave. SE., close to other distribution centers and some car dealerships. Toro (NYSE: TTC), which makes mowers, irrigation supplies and a variety of power equipment such as snowthrowers and leaf blowers, has several manufacturing facilities that would probably ship their goods to the center. They include plants in Windom Minn. Beatrice, Neb., and Juarez, Mexico. It isn't clear what impact the new development will have on Toro finished goods distribution center in Lakeville. Ryan was selected for the Ankeny project through a competitive process with other contractors. Toro and Ryan also teamed up in 2010 to develop a $11.5 million distribution center in Tomah, Wis., for Toro lawn and garden equipment. Ankeny officials have crafted a economic development package for Toro that involves an unspecified amount of tax increment financing, according to its meeting agendas. http: / /www.bizj ournals. com /twincities/blog/real_ estate /2012 /03 /toro -ryan- 450000- sf- iowa -... 3/19/2012 Toro and Ryan Cos. plan large Iowa warehouse near Des Moines - Minneapolis / St. Paul ... Page 2 of 2 Officials at Toro Ryan and Ankeny's economic development department couldn't immediately be reached for comment. Sam Black covers real estate, manufacturing, food, and economic development http: / /www.bizjournals. com /twincities/blog /real_ estate /2012 /03 /toro -ryan- 450000- sf- iowa -... 3/19/2012 StarTribune - Print Page StarTribune Another growth tsunami coming to Scott County? Article by: DAVID PETERSON Star Tribune March 13, 2012 - 11:59 AM Pagel of 2 The coming speedup of traffic into Scott County could unleash a wave of commercial and industrial development, but tl• could also mean costly preparation and some angry property owners who find themselves in the way. That was the blunt warning late last week when the county's top elected officials and their staff met to talk about the coi prospects for adding jobs. "The floodgates are about to open again," said Savage City Administrator Barry Stock. "Are we ready ?" he asked. And the county muster the courage? "You as leaders will have to have the guts to do some things that hurt people," Stock said. "Everything we do will take someone out, more than likely, and that takes guts." Same thing with incentives: "Some don't like tax abatements — 00000h, they're swear words -- but that's the only way it happen." Shakopee's economic development chief, Michael Leek, reinforced that point, saying the balance has shifted from the E when cities could demand all kinds of ancillary spending from developers wanting the right to build in their communities "There are financial investments we need to make now," he said, "and that's difficult to do. We tend to like to keep tax r low." Key blockages to traffic are closer than ever to being wiped away at three spots: at Hwy. 169 and Interstate 494 north c river, and at two hot spots along Hwy. 13. That should help change perceptions and reality. The county's planning director, Brad Davis, went over several possible sites for development all across the county, but stressed four as key priorities based on discussions with experienced land brokers who toured numerous locations: -The Hwy. 101 corridor just west of the Bloomington Ferry Bridge in Shakopee: a quick trip from the inner metro, but lac infrastructure on its eastern parcels. -At Hwys. 169 and 69 on the western edge of Shakopee, site of a planned interchange that will trigger demand for land *At Hwys. 169 and 282 in Jordan, which needs a new interchange and a radically cheaper one than has been discusse date. -At Interstate 35 and County Road 2 east of Elko New Market, an ideal staging area for traffic heading north from the re the country but not yet annexed by the city and therefore not ready to be served with sewer, water and other needs. Lurking behind it all is a sense that despite some marginal improvements, commute times will only lengthen in the long and the county needs to add jobs close to peoples' homes. The presence in Scott of executive -type homes, notably on acreage lots in the rural townships, could be a competitive advantage as business owners seek to place large installations near their own places of residence, the group was told. http:// www. startribune.com /printarticle / ?id= 142262905 3/16/2012 StarTribune - Print Page But there are lots of drawbacks to lots of sites. Page 2 of 2 Savage, for instance, has lots of open land under single ownership near its civic campus, with a post office, library and nearby amenities. But that site is uphill from an environmentally delicate and rare wetland area, an obstacle to develop( wanting smooth sailing. Shakopee, already adding jobs at a rate that's notable even from a metro -wide vantage point, emerges from the analys key place for future jobs as well. One reason is rail access, which could become more important as gas prices soar. After listening to the discussion, Shakopee's new mayor, Brad Tabke, said it reinforces his sense that now is a key time Change is coming soon "We have a lot of work to do in Shakopee in planning and economic development, in streamlining how we do things an( providing customer service for the businesses coming to us, despite some good wins that I'm extremely proud of," he s; "But we have a window of 12 to 18 months before things really kick off, and our goal should be within six to 12 months 1 have a process in place, because we definitely have some growth potential." Among the other locations discussed, here was Davis' summary of their position in the market: -Prior Lake's frontage on County Road 42. Large parcels, pretty natural amenities, already planned for commercial g but distant from major traffic corridors and not busy enough for retail yet. -Belle Plaine and New Prague. Nice sites to build on, and fairly cheap, with Belle Plaine aided by proposed improvem to County Road 8, but quite remote from the airport and inner metro. National executives like to be able to fly in, get to 1 facility, and get back home the same day. -Credit River and Spring Lake Townships. Have potential, but no sewer or water yet and lightly populated. Spring La has sites that could attract developers wanting cheap outdoor storage, anathema to more built -up suburbs and cities, b Prior Lake plans to spread toward those sites, and homeowners who arrive later on will be no more keen on the aesthe other side effects. Key staffers emphasized that areas that prosper in the years to come will not be those that sit back and wait for a props come along, but rather those that move aggressively to prepare. Said Frank Boyles, city manager in Prior Lake, "The traditional ways of operating don't apply. It's a sea change." David Peterson • 952 - 746 -3285 C2011 Star Tribune http:// www .startribune.com /printarticle / ?id= 142262905 3/16/2012 Shakopee approves incentives for SanMar, Trystar - Minneapolis / St. Paul Business Jour... Page 1 of 1 From the Minneapolis / St. Paul Business Journal: http: / /www.bizjournals.com /twi ncities /blog /real_estate /2012 /03 /shakopee -i ncentives -san mar - trystar.html Shakopee approves incentives for SanMar, Trystar Minneapolis / St. Paul Business 3ournal by Sam Black, Senior reporter Date: Wednesday, March 7, 2012, 4:35pm CST Sam Black Senior reporter - Minneapo lis /St. Paul Business Journal Email I Twitter I Facebook The Shakopee City Council has approved economic development incentives for two companies moving hundreds of jobs to town, SanMar Corp. and Trystar Inc. The council approved $1.5 million in tax increment financing for SanMar to build a large warehouse near Canterbury Park and a $1 million tax abatement to help Trystar to build a new manufacturing facility in Dean Lakes. Both incentive packages were approved 4 -0 on Tuesday, with one council member absent, according to Mayor Brad Tabke blog. SanMar plans to begin construction before July on a $35 million, 580,000- square -foot warehouse that would employ 300. The company distributes clothing and other items. > Click here to read more about SanMar's story. Trystar plans to move its headquarters from Faribault into a new 179,000- square -foot warehouse that would employ about 80 people. The company plans to start construction in the summer of 2013 and open the building in the fall of 2014, according to city documents. Trystar makes portable and permanent power solutions, including cables and power accessories. > Click here to read more about Trystar's move. Sam Black covers real estate, manufacturing, food, and economic development h":// www .bizioumals.com /twincities/blog /real estate/ 2012 /03 /shakonee- incentives- san... 03/08/2012 Finance & Commerce > Print > Report: Builders plan to hire more in Q2 Page 1 of 2 Finance & Commerce http: / /finance - commerce.com Report: Builders plan to hire more in Q2 by Chris Newmarker Published: March 13th, 2012 Overall jobs outlook improving, says Manpower survey The hiring outlook is brightening a bit for the construction industry and employers in general in Minnesota, according to the latest Manpower Employment Outlook Survey. Among Minnesota employers recently surveyed by Milwaukee -based Manpower, 17 percent said they plan to hire in the second quarter of 2012, and 5 percent said they plan to decrease staff. In the Twin Cities area, the percentage planning to increase staff was 19 percent compared with more than 6 percent planning to lay off workers. Nationwide, 18 percent of employers plan to hire, while 6 percent plan a decline in payrolls. The Twin Cities and Minnesota survey results show an improvement in hiring expectations from previous quarters. And unlike in late 2011, when construction executives said they planned to cut Jobs construction is among the sectors where job prospects appear best. As the economy continues to show signs of improvement, it makes sense that companies would start building new facilities again — providing jobs for the construction sector, said Bob Bretwisch, Manpower's Twin Cities regional director. "Sooner or later, it's going to catch up," Bretwisch said of construction jobs. Besides construction, Manpower also found Minnesota job prospects in the following areas: durable goods manufacturing, non - durable goods manufacturing, transportation and utilities, wholesale and retail trade, professional and business services, education and health services, leisure and hospitality, other services and government. Employers in the information sector plan to reduce staffing levels, while the financial activities sector is expected to remain unchanged. Around the Twin Cities, Bretwisch has found "temporary to hire" jobs are the fastest growing business segment for Manpower as more employers use the practice to test out prospective hires. Bretwisch also has seen worker shortages in certain areas including welding, computer - assisted manufacturing and call center staffing — with some qualified workers receiving multiple job offers. The news of construction industry hiring plans is welcome for a sector that lost about 50,000 jobs in Minnesota during the Great Recession. The industry appears to have turned a corner in the state, gaining 2.900 iobs in the 12 months ended January 2012, according to the state Department of Employment and Economic Development. Construction employment is driven by growth in the specialty trades and multifamily building sectors. Overall, Minnesota added 15,500 jobs in January, and the state's unemployment rate dropped a tenth of a percentage point, to 5.6 percent, well below the national rate of 8.3 percent. http: / /finance- commerce. com /wp- contentlplugins /dmc_ sociable _toolbar /wp- print.php ?p =... 03/13/2012 More construction workers could soon be working, just like these workers on the job Friday on the Central Corridor light rail transit line, at Sixth and Cedar streets in downtown St. Paul, according to the latest Manpower Employment Outlook Survey. (Staff photo: Bill Klotz) Finance & Commerce > Print > Report: Builders plan to hire more in Q2 Page 2 of 2 At the Minneapolis -based United Association Plumbers and Gasfitters Local Union No. 15, about 290 of the union's 1,500 members are unemployed, down from about 400 a year ago, said Bob Hansen, the local's business manager. Hansen thinks opportunities for plumbers and gasfitters are improving at a "minimal amount," with jobs available at the roughly 500 -room Radisson Blu hotel Project at the Mall of America in Bloomington, at building projects at the University of Minnesota, and some apartment building projects. "We could sure use the stadium to go" forward, Hansen said of the proposal to build a $975 million Minnesota Vikings stadium next to the team's current Metrodome home. The proposal's fate in the state Legislature is uncertain. Passage of a Vikings stadium financing package will indicate what people are thinking and feeling about the economy, said Dave Semerad, chief executive officer of the Associated General Contractors of Minnesota. Another major source of construction hiring is the Central Corridor light rail transit line, which has already provided iobs for more than 2,200 workers. The LRT line between the downtowns of Minneapolis and St. Paul is slated to open in 2014. The AGC's membership surveys indicate gradual hiring, but many construction company owners don't expect the industry to grow until 2013 or 2014. Don Kohlenberger, president of Minnetonka -based Hightower Initiatives, consults with companies planning to expand facilities, as well as construction businesses. Kohlenberger has found hiring improving because companies with cash on hand are deciding now is the time to build. Construction companies are still charging less, and there is a sense of urgency because of the rising prices of building materials such as drywall. The situation means construction businesses are hiring to meet the extra work, but there is also a risk of insolvency for construction companies because they aren't making profits off the new jobs, Kohlenberger said. Minnesota employer outlook for second quarter, 2012 Increase staff levels: 17% Decrease staff levels: 5% Maintain staff levels: 75% Don't know: 3% Source: Manpower Employment Outlook Survey Complete URL: http: / /finance commerce. com / 2012 /03 /report- builders - plan -to- hire - more- in -q2/ http: // finance - commerce. com/ wp- contentlplugins /dmc_sociable toolbar /wp- print.php ?p =... 03/13/2012 StarTribune - Print Page L " M 2 Biz beat: Businesses off 1 -35 seek better signs directing motorists Article by: JIM ADAMS Star Tribune March 3, 2012 - 9:27 PM Page 1 of 2 Several Lakeville businesses have run into bureaucratic tangles when they tried to get signs erected to direct motorists Interstate 35 to hotels, restaurants and gas stations. The problem is that Lakeville and Dakota County will only allow speed limit and similar highway signs on city or county As a rule, they refuse to allow signs directing drivers to destinations off the interstate. That was the situation for Pizza Ranch, which opened last May a few blocks west of 1 -35 at 16995 Kenyon Trail. The C1 Inn also has long sought to get its hotel logo posted on a blue informational sign on southbound 1 -35, said owner Sunny Bhakta. Dave DeSutter is general manager of Minnesota Logos, a private business that handles the blue signs for the Minnesol Department of Transportation. He explained that the state will post the blue directional signs for businesses on state roadways and exit ramps. But if a business is not within sight of the ramp, the state requires one or more additional blue signs to be erected off the highw ensure that travelers can find the business, he said. And sometimes the only place to erect those followup signs is on a or county road, where they are not allowed. "Bigger cities and counties don't often approve signs on their property because if they say yes to one business, they ha say yes to everybody," DeSutter said. That's were Pizza Ranch ran into trouble. DeSutter and some businesses met with Lakeville officials last fall to find a way for companies like Pizza Ranch to post signs. The city met last month with county transportation officials, who are reviewing their sign rules and will report bacl the city, said city Planning Director Daryl Morey. Meanwhile, DeSutter said he has found a way to get signs posted for Pizza Ranch and Comfort Inn. He found that Cou Road 5, which runs west from the County 50 exit ramp, has a section of state right of way by a holding pond. The state allowing Pizza Ranch to erect a sign there, even though the sign is on a county road, DeSutter said. The Pizza Ranch sign should go up in a few weeks and will include directions for a nearby Cracker Barrel. That restaur agreed to remove an unapproved sign on private property, he said. The Comfort Inn had sought a sign on southbound 1 -35 since the state removed its hotel sign because it no longer met rules after the County Road 50 exit was widened from two to three lanes about six years ago, Bhakta said. But last Aug new MnDOT official found room for the hotel freeway sign just before the County Road 50 exit ramp, she said. Bhakta said her hotel, at 17605 Kenrick Av., still loses some customers because she can't get an adequate follow -up si posted on County Road 50 that points motorists to her hotel on the east side of 1 -35. She said the nearby Quello Clinic her to post a small sign, but many people miss it. She pays more than $2,000 a year for the blue Logos signs. "It is harc see my sign. They go straight by or go left," she said. "It would be great to have people actually find your hotel." http: / /www.startribune.com /printarticle / ?id= 140983043 03/08/2012 StarTribune - Print Page Page 2 of 2 Brian Sorenson, assistant county engineer, said the county is "exploring whether that makes sense to add to our sign guidance, and if so, how to define the most direct route and the size of the signs." He said such signs would have to be applicable countywide and be balanced against "very busy areas where motorists already are overloaded with informat Jim Adams • 952 - 746 -3283 © 2011 Star Tribune http: / /www.startribune.com /printarticle / ?id= 140983043 03/08/2012 Page 1 of 4 Olson, David From: Michael Langley [info @greatermsp.org] Sent: Friday, March 09, 2012 4:18 PM To: Olson, David Subject: CEO Communique, 3.9.2012: Growing opportunities To ensure you receive future emails, please add info @greatermsp.org to your address bi If you are having trouble v iewing this email, click her t view in we b format. CEO Communique March 9, 2012 CEO Communique New at GREATER MSP Board Spotlight: Mike Opat and Rafael Ortega Regional News CEO Communh Dear Greater MSP, Our region received great news last week when another air carrie announced it would offer service from Minneapolis -St. Paul International Airport. Florida - based Spirit Airlines will launch service from the airport's Humphrey Terminal, offering travelers another option to fly to Chicago and Las Vegas. to Greater MSP, Spirit Airlines! !Congratulations to our partner, the Metropolitan Airports 'Commission and Partnership Advisory Committee members Jim Deal and Jeff Hamiel. Spirit's announcement is another statement that Greater MSP is a going concern with a growing need for air service. Expect other airlines to follow the Spirit Airlines lead. GREATER MSP will support the MAC in its efforts to 'attract additional service providers in the future. Jeff and `the MAC confirmed in a news report last week that airport `officials continue discussions with New York -based carrier JetBlue Airways to begin flying here. Our region's economic recovery has been the talk of the town lately, even highlighted in both local daily atch the GREATER MSP V Link to the video at your site. Here's the address What's New at GREATER M U.S.Commerc �.. - Secretary Joh (second to the visited Minnea Langley (left), Chamber of C vice president (right) met pri% Secretary Bryson to reinforce the economi and job creation strengths of this region. U ,ongressman Keith Ellison (between Lanc and Minneapolis Mayor R.T. Rybak introdt Bryson to a gathering at Minneapolis Comi Technical College. the Date: The Minnesota China Mission led by Go' Dayton runs from June 8 to 17. To apply, s application by March 15. For more details, GREATER MSP Marketing and Oi • Joel Akason traveled to Phoenix thi. site selectors in the life science and 03/12/2012 Page 2 of 4 newspapers. The Star Tribune reported that the Bloomberg -Star Tribune 100 -- an index of the state's largest publicly held companies -- hit all -time highs recently. The region got another dose of good news when the jobs numbers came out, showing 15,500 more jobs added in January statewide. "Robust job growth in January points to an economy that is gaining momentum,' said DEED Commissioner Mark Phillips, also a member of the GREATER MSP Partnership Advisory Council. "The private sector has been particularly strong, adding 27,200 jobs in the past two months alone." sectors and is meeting with other types of companies as well. Mike Langley will participate in a trade and investment mission to Saudi Arabia on April 1 -4 that will be accompanied by Congressman Keith Ellison. Meetings will be conducted with government and business leaders in the Kingdom. We are taking advantage of the economic health of our region and the increasing momentum for expansion and new entries into our market by spreading the word about .Greater MSP. David Griggs recently returned from a successful trip to Japan to strengthen the relationship that LifeScience Alley and BBAM have developed with the Osaka business community. David had the opportunity to meet with a number of Japanese companies to discuss potential partnerships and investments in the Greater 1MSP region. I will continue to update you on developments. Meanwhile, enjoy our early spring this weekend. You'll find me on a bike trail somewhere in the region. urs in Regional Excellence, - -/; �),/_ - � ,, -Y, , ; � � Michael Langley CEO Back to top Back to top Board Spotlight This week, we are proud to feature two regional leaders who serve on the GREATER MSP Board of Directors. Mike Opat and Rafael Ortega offer enriching perspectives to our team. Mike Opat, Chair, Hennepin County Board of Commissioners Mike Opat is Chair of the Hennepin County Board of Commissioners, the governing body of the most populous county in Minnesota. He has led several initiatives of region -wide impact, including the creation of the Hennepin Healthcare System, the effort with the Minnesota Twins to build Target Field in downtown Minneapolis, and the Bottineau Boulevard transit partnership in Hennepin's northern suburbs. I FiA iRafael Ortega, Chair, Ramsey County Board of Commissioners b` Rafael became the first member of a minority group to be elected to the Ramsey County Board and the first Latino elected to a County Board in Minnesota in 1994. In his current role as Chair of the Facilities Commission, he is taking the lead on making county facilities fuel - efficient and environmentally sound. Rafael also was Chair of the Regional Rail Authority from 03/12/2012 Page 3 of 4 2002 -2007. i i He was formerly a social worker before becoming an Outreach Director for the Minnesota Council of Churches. From 1984 to 1994, Rafael was Executive Director of CLUES (Communidades Latinas Unidas en Servicio), a Twin Cities social service agency. Rafael serves on community and civic boards including the Riverfront Corporation and the National Association of Social Workers. He also has served on the Itasca Project and on the National Council of La Raza. , Regional News `Minnesota on the Mend: Recent Data Point to Durable Recovery i Our region's gotten a burst of good economic news in recent weeks. Jobs data showed the state gained a net uptick of °29,000 over the past 12 months. And things look brighter for job seekers, too. Read the story at the Pioneer Press Data Center Trend Going Strong in Our Region GREATER MSP's CEO is quoted in this story documenting the data center growth potential in Greater MSP. Read the story at Site Selection General Mills Makes Cheerios a Serial Business 'Greater MSP's General Mills introduces new variations of the iconic Cheerios brand almost every year.. See the article at Star Tribune Our Best and Brightest: A Major Regional Draw 'GREATER MSP blogs that our skilled workforce is partly a result of the impressive array of higher ed institutions and the diversity of their programming. Read the blog at LearnmoreMNblog Project Skyway Tech Accelerator Program includes Two Minnesota Startups Founder Cem Erdem launched Project Skyway last year to incubate and fund tech start -ups. The newest group includes two from the state: PoliticalHarmony and Energy Resource Insights. Click on the article at the Twin Cities Business Back to top 03/12/2012 Page 4 of 4 p: 651.287.1300 e: info @greatermsp.org toll -free: 1.855.287.1300 400 Robert Street North, Suite 1520, Saint Paul, MN 55101 To unsubscribe from future emails, reply to gita.sitaramiah @greatermsp.org 03/12/2012 StarTribune - Print Page Starlribune Minnesota has regained half of jobs lost in recession Article by: DEE DePASS Star Tribune March 22, 2012 - 10:52 PM Minnesota's jobs economy is officially halfway back from the depths of the recession. The state gained 6,200 jobs in February and has added 32,300 jobs in the last three months. Since employment bottomed in September 2009, the state has reclaimed 81,400 of the 156,300 jobs lost during the recession -- or 52 percent. Page 1 of 2 "This has been a long time in coming," said Steve Hine, labor market information director for the Minnesota Department of Employment and Economic Development (DEED). Thursday's report from DEED showed that the unemployment rate rose slightly from 5.6 percent in January to 5.7 perc( February, a rise Hine described as not statistically significant. Minnesota's overall jobless rate remains far below the na rate of 8.3 percent. For February, the educational and health sector provided most of the job gains, followed by government, construction a hospitality. The business service sector, which has been a significant job creator in recent months, lost 4,000 jobs durin February as temporary and corporate headquarters jobs were trimmed. Retailers shed 900, while factories cut 600. "The labor market recovery appears to be gaining steam, with three months of strong job growth. That's all right," said P Phillips, DEED commissioner. Toby Madden, senior economist at the Federal Reserve Bank of Minneapolis, agreed that Thursday's report was gener good news, with job growth helped by "unseasonably warm weather and a leap year" that added an extra sales day to February. But Madden said he still is concemed about unemployment because the jobless rate rose instead of continuii downward trajectory. The state is growing jobs at a 1.1 percent annual rate. Madden expects that to reach a 1.3 percent rate by year -end. St that's below the current national growth rate of 1.6 percent. Meanwhile, the U.S. Labor Department announced Thursday that initial claims for unemployment fell again, dropping 5 to 348,000 for the week ending March 17. That's the lowest number since March 2008. In Minnesota, jobless claims also fell slightly during February to 23,561. At the same time, the labor force participation r fell slightly in February as more baby boomers retired. John Budd, a professor and chairman of the Work and Organizations Department at the University of Minnesota's Carl: School of Management, said just looking at job gains isn't enough to claim a victory for the state, because not all jobs a created equal. "We are assuming that all of these jobs are good, but there are mixed results there as well. We need a better sense thz these are good jobs that people can support their families on," Budd said. While construction jobs are probably good -p< jobs, education jobs often are not. And February's loss of business service jobs means good salaries went away, he sa http: / /www.startribune.com /printarticle / ?id= 143807506 3/23/2012 Registered nurse Sarah Sinkel brought a patient to be rayed Wednesday at North Memorial Medical Center it Robbinsdale. StarTribune - Print Page Page 2 of 2 "It's hard to really get a good picture of the state of the economy just by looking at Bob numbers]," Budd said. Officials at Resource Inc., which runs several employment programs for 3,000 displaced workers on behalf of the state, they are seeing the job market loosen up. But clients are getting $40,000 -a -year jobs, when they used to make $60,OOC not all the jobs provide health insurance and other benefits that help support families, said Mark Struthers, a senior employment counselor at Resource Inc. "Things are certainly better than they were two years ago, but we are not out of the woods yet," he said. His team is pla job seekers in railroad, food service, manufacturing and some warehouse jobs. And demand for IT workers has spiked Struthers said. He is also noticing new openings for human resource professionals, which is a hopeful sign. In February, seven sectors added jobs in Minnesota while four others shed workers. While the professional and business services sector lost 4,000 jobs in February, the sector has gained 14,200 jobs in # past 12 months. Hine said the sector fell because temporary employment agencies scaled back during the month, as did hiring at variou corporate headquarters, he said. The once - surging temp- agency sector is expected to slow as the economic recovery solidifies and corporations begin hiring more full -time workers without the use of temp agencies, Hine said. Struthers at Resource is already seeing that trend. Temp recruiters at Thursday's job fair said more of their clients are forgoing temporary assignments and hiring job candidates directly. "It's just one more barometer that things are changing," Struthers said. Dee DePass • 612 - 673 -7725 © 2011 Star Tribune http: / /www.startribune.com /printarticle / ?id= 143807506 3/23/2012