HomeMy WebLinkAboutItem 03.bMemorandum
City of Lakeville
Parks & Recreation
To: Mayor and City Council
Justin Miller, City Administrator
From: John Hennen, Interim Parks & Recreation Director
Copy: Allyn Kuen nen, Assistant City Administrator
Date: October 21, 2015
Subject: Land of Amazement Playground Fundraising & Grant Opportunity
Fundraising
At the August 24 City Council Work Session staff was asked to come back with a fundraising plan for
the construction of the Land of Amazement (LOA). Staff is proposing an aggressive fundraising
campaign that would commence now and run through March 31, 2016. During that time we would
meet with potential corporate donors, apply for grants, appeal to individuals and families and work
with other City departments in order to achieve our fundraising goals.
Attached for your review is a LOA Donor Recognition Plan which includes sponsorship levels with
benefits received at each level. At the meeting, staff will distribute a fundraising brochure which
informs donors about the project and staff will also present to you a promotional video that will be a
part of the fundraising package.
Grant Opportunity
Staff recently applied for a grant through GameTime (playground manufacturer) for the LOA. The City
was approved a grant that would save $36,531 on the total cost of the project. As per requirements of
the grant, the City would have to submit a check in the amount of $220,917.76 no later than
November 13 for the purchase of the main playground structure and have it shipped out before
December 31, 2015. The free standing play pieces will be purchased separately at another time.
There is $135,000 in the LOA construction budget. If the decision is to move forward with the grant,
an additional $85,917.76 would be required to take advantage of the grant opportunity. There are
funds available in the 2015 Park Dedication Fund to cover this amount as result of the decision not to
construct the 185' St. trail from Jaeger to Ipava Ave. If the Mayor and Council choose, these funds
could then act as a Bridge Loan until we can raise the additional funds.
Attached is the Land of Amazement budget indicating the current budget vs the grant budget. As
noted, if the Mayor and City Council agree to move forward on the grant opportunity, the total project
costs decrease from $393,158 to $356,627 with a fundraising goal of $221,627.
Request
At this time, staff is requesting direction on the LOA Fundraising Donor Recognition Plan/brochure
and direction on moving forward with the grant opportunity.
Enclosed:
LOA Brochure
Budget
Land of Amazement Donor Recognition Plan
Naming Rights $350,000
• Recognition with special signage at the entrance to the playground and included on all
on-going media and advertisement regarding the Land of Amazement.
• City Council resolution naming the playground Land of Amazement: Generously
Sponsored by
Community Investor: $50,000+
• Name included on donor plaque
• Recognition on print/on-line media
• City Council resolution naming a day in recognition of the donation
• Use of the Land of Amazement area for private party or corporate event
• Name included on build t -shirts
Playground Builder: $25,000 — $49,999
• Name included on donor plaque
• Recognition on print/on-line media
• Banner recognition as a sponsor for the Land of Amazement on playfields within the
park system
• Name included on build t -shirts
Amazement Maker: $500 — $24,999
• The donor may provide a cash gift and their name will be included on the donor plaque
or they may choose to "buy" a specific piece of playground equipment and will receive a
commemorative certificate and will be identified on the donor plaque as a purchaser of
that piece.
• Recognition on print/on-line media
All Gifts:
• All gifts, regardless of the amount, will be publicly acknowledged during the course of
the campaign without identification of amounts.
Example of Donor Recognition Plaque
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