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Home My WebLink Aboutitem 05City of Lakeville Community & Economic Development Memorandum To: Economic Development Commission From: Kati Bachmayer, Economic Development Specialist Copy: David Olson, Community and Economic Development Director Justin Miller, City Administrator Date: August 27, 2019 Subject: 2017-2019 Economic Development Marketing Efforts From 2017-2019, the Community and Economic Development Department has promoted the City of Lakeville and encouraged economic development in the City through a variety of marketing efforts, including advertising in several business publications such as Minnesota: Thriving in the North (magazine), Minnesota Real Estate Journal (magazine and summit sponsor), Business in Focus (magazine), Business Xpansion Journal (magazine), and Expansion Solutions (magazine). Lakeville entered the Minnesota Monthly’s Best Town search in 2017 and was recognized as the #28 Best Place to Live by Money Magazine in 2018. Below is more information about the publications and photos of current or past ads. Action Requested: Staff is open to additional ideas regarding advertising opportunities. Minnesota: Thriving in the North magazine • 2017 • Publication sponsored by DEED • Lakeville secured the facing inside back cover (full page with online leaderboard) • Magazine released November 2017 • 12,500 printed copies for DEED distribution • 200 copies ordered for Lakeville trade show use • Presence on Livability.com, a national quality of place and relocation website • Direct mailings to site selectors and corporate relocation professionals • Online distribution via social media and email marketing campaigns • Interactive digital magazine with clickable links • Livability.com - Page views: 37 million - Average session duration: 2:35 minutes Minnesota Real Estate Journal • 2017 • Sponsor the MREJ South Suburban Development Summit at Golden Valley Country Club in Minneapolis on September 14 • Name and logo on marketing materials at event • Opportunity to pass out Lakeville materials at event • 3 passes to the event • List of conference attendees • Table top display booth at event • 1 quarter page color ad in upcoming MREJ publication Business in Focus magazine • 2017 • Promotional piece about Lakeville in upcoming issue focused on “fastest growing cities” • 468,200 copies distributed monthly (291,900 in USA and 176,300 in Canada) • Top readership includes Senior Managers, Managing Director/CEO/Owner/Chairman, and Operation Managers/Project Managers • Top business readership: manufacturing, resource, distribution/logistics • Free PDF brochure of the Lakeville feature for future reproduction and use • Ad remains active on their website for 2 years Sun ThisWeek newspaper • 2017, 2018, 2019 • Quarter-Page Ad • MN Manufacturing Week issue Business Xpansion Journal magazine • 2018 • Minnesota featured as State Profile • Half Page Color Ad • Feature Editorial (300-500 words) • November/December issue • Included in all Digital & Print Issues • Distributed in USA and Canada • Print circulation 10,000 / Digital circulation 65,000 • Top readership includes VP/C-Level decision makers, Corporate Managers/Directors, and CEO/COO/CFOs • Issue topics: green energy, healthcare, biotechnology, pharmaceuticals, data centers Minnesota: Thriving in the North magazine • 2018 • Publication sponsored by DEED • Lakeville secured Full Page ad within the advanced manufacturing article • Magazine released November 2018 • Site Selection magazine has 47,000 subscribers 7,500 copies distributed by DEED and Conway, Inc. at trade shows, direct fulfillment, and shared with stakeholders • 7,500 copies polybagged with the November issue of Site Selection magazine • Digital distribution to Site Selection Dispatch subscribers • Print distribution at the World Forum for FDI, TrustBelt Conference, IAMC forums and Conway events • Interactive digital magazine with clickable links • Presence on SiteSelection.com and its social media channels • Complimentary online ad on website MNCAR Expo sponsor • 2017, 2018, 2019 • Minnesota Commercial Association of Real Estate/Realtors annual event • 8’ x 10’ booth space • Recognition in all event print and email promotional materials • Company name recognition on MNCAR website • Website receives 3,000+ unique visitors monthly • Recognition at event on exhibitor banner and expo program • Two complimentary event tickets • Over 600 CRE professionals attend annually Minnesota Real Estate Journal • 2018 • Sponsor the MREJ Land Development Conference at Golden Valley Country Club in Minneapolis on May 4 • Name and logo on marketing materials at event • Opportunity to pass out Lakeville materials at event • 4 passes to the event • List of conference attendees • Table top display booth at event • 2 quarter page color ads in upcoming MREJ publication Minnesota Marketing Partnership • 2017, 2018, 2019 • Public-Private partnership with DEED • Promote Minnesota and its business economy at local, regional, and national venues • Leverages state marketing dollars • Helps increase Minnesota’s visibility to site selectors and corporate real estate managers • Quarterly partner meetings with an opportunity to provide feedback on efforts • Opportunities to attend trade shows and events with the MMP to promote Minnesota and your community • Recognition on the DEED website + link Expansion Solutions magazine • 2019 • Minnesota featured as State Profile • 2 Half Page Color Ads + Half Page Advertorial (325 words) • March/April issue and November/December issue • 20,000 Total Circulation • Bonus distribution at more than 12 top targeted industry conferences nationwide • LeadGen Program shares site selector information with advertisers providing added value • 142 trade show potential leads provided by Expansion Solutions staff in March/April • Print circulation 10,000 / Digital circulation 65,000 • Top readership includes consultants, manufacturing & C-Level executives, corporate real estate brokers • Issue topics: automotive, retail, shovel ready sites, transportation, wind Thrive! Business Newsletter • 2017, 2018, 2019 • Emailed newsletter • 696 newsletter subscribers • Distributed monthly • Updates on new businesses, development projects, and topics of interest • A copy of the newsletter is also available on lakevillemn.gov Economic Development Videos • 2017, 2018, 2019 • Work with Communications Department • Thrive! Economic Development Snapshot videos • Updates on new businesses, development projects, and topics of interest • Spotlight on Business videos highlight Lakeville businesses that create jobs and provides tax base for our citizens • Videos shared on City’s social media channels, including Facebook, YouTube, Instagram and Twitter. Videos are also posted on lakevillemn.gov Minnesota Real Estate Journal • 2019 • Sponsor the MREJ Industrial and Economic Development Annual Summit at Golden Valley Country Club in Minneapolis on November 14 • Name and logo on marketing materials at event • Opportunity to pass out Lakeville materials at event • 2 passes to the event • List of conference attendees • Table top display booth at event • 1 quarter page color ad in upcoming MREJ publication