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HomeMy WebLinkAboutwork session Celebration Church varianceCity of Lakeville Planning Department M e morandum To: Planning Commission From: Monica Waite, Planning & Zoning Specialist Date: July 2, 2020 Subject: Packet Material for the July 9, 2020 Planning Commission Work Session Agenda Item: Celebration Church Sign Variance Discussion BACKGROUND Mike Kasbohm, of Think Digital Signs, on behalf of Celebration Church located at 16655 Kenyon Avenue, has presented a plan to construct an electronic message board sign within their existing freestanding sign. The property is zoned PUD, Planned Unit Development District with an underlying zoning of C-3, General Commercial District. The property is also located within the Freeway Corridor District. Staff suggested that Celebration Church representatives meet informally with the Planning Commission to discuss their plans and get preliminary input from the Planning Commission prior to submitting a formal variance application. This memorandum will present the information submitted by Mr. Kasbohm in addition to some background information with staff comments regarding the requisite variance criteria to determine practical difficulties. EXHIBITS A. Aerial Photo B. Elevation Map C. Applicant Narrative 2 PLANNING ANALYSIS The Celebration Church property consists of a 16.04 acre lot with a 70,749 square foot church and school building, per Dakota County property records. The existing 30 foot, 150 square foot freestanding sign meets the current Zoning Ordinance allowances for non-electronic freestanding signs within the C-3 District and Freeway Corridor District. Within the C-3 District, one electronic changeable copy or electronic graphic display sign may be allowed provided that the following criteria are met. (1) The sign shall be displayed only in a yard abutting an arterial, minor expander, minor connector or minor reliever street, collector or local commercial street as defined by the Comprehensive Plan. (2) The sign shall be set back a minimum of fifty feet (50') from any side or rear lot line abutting a residential district. (3) The electronic changeable copy or graphic display shall be incorporated as part of the freestanding sign. (4) The sign including the electronic changeable copy or graphic display element shall be a monument sign constructed as follows: (A) The electronic changeable copy or graphic display element shall not exceed forty (40) square feet and shall be integral and contiguous to the overall sign display. (B) The sign shall be self-supported vertically by a solid base extending horizontally for a minimum of the entire width of the sign face. (C) The height of the electronic changeable copy or graphic display within the sign structure shall not exceed fifteen feet (15'). (D) The sign base and supporting material constructed of stone, brick, or decorative masonry shall be equal to at least forty percent (40%) of the total sign area but shall not be counted toward the sign area and shall not contain any sign copy. City staff, the Planning Commission and City Council conducted an extensive study in 2012 prior to adopting the regulations in the Zoning Ordinance. A number of Planning Commission work sessions and a public hearing was held prior to City Council adoption. The church’s sign plan proposes a number of inconsistencies with the Zoning Ordinance requirements for electronic signs for commercial zoned properties. 3 Celebration Church proposes to incorporate an electronic sign within their existing freestanding sign which would not meet the size, height, structural design and base material requirements of the Zoning Ordinance. The plans propose a 75 square foot electronic sign to be incorporated into the 150 square foot total sign. This would exceed the allowance of 40 square feet of electronic signage by 35 square feet. The height of the electronic sign would be 25 feet if incorporated into the existing freestanding sign (30 feet in height total), which exceeds Zoning Ordinance requirements for electronic signs by 10 feet. In addition, the existing sign is not constructed as a monument type, which would result in noncompliance of the requirement that electronic signs shall be self-supported vertically by a solid base extending horizontally for a minimum of the entire width of the sign face and t he sign base and supporting material shall be constructed of stone, brick, or decorative masonry equal to at least forty percent (40%) of the total sign area. The Planning Commission and City Council adopted additional Zoning Ordinance requirements in 2017 to allow single occupancy buildings with a gross floor area of one hundred thousand (100,000) square feet or larger within C-2 and C-3 Districts that are also within the Freeway Corridor District. This amendment allows one electronic changeable copy or electronic graphic display sign up to 120 square feet in area and that the total height of the sign structure, including the base, shall not exceed 20 feet. The nearby property of Schneidermans Furniture utilized this allowance as the building is 107, 430 square feet in finished floor area. Celebration Church, and other smaller commercial buildings within the Freeway Corridor District, do not qualify for these allowances. As proposed, the Celebration Church electronic sign would not even meet the height or the sign base requirements for electronic signs for buildings greater than 100,000 square feet, resulting in incompatibility from all previously approved electronic signs, regardless of building size. Celebration Church also claims that a taller sign is warranted due to the sign not being adequately visible from both directions of freeway traffic due to the grade level of Interstate 35 in relation to the grade elevation of the sign. The Zoning Ordinance determines maximum allowed sign height based on the elevation of the centerline of the adjacent street, measured at the closest distance between the sign location and centerline of the street. Based on Dakota County GIS topographical data, the base of the sign is located at approximately 1,000 feet in elevation (sea level datum). The approximate elevation of the adjacent street centerline (Kenyon Ave) is approximately 1,001 feet in elevation. The approximate elevation of the centerline of I-35 is 1,006 feet in elevation. Based on this finding, an electronic sign height of 15 feet would be visible from the adjacent centerlines of the streets. Section 11-6-5 (All Variances) The Zoning Ordinance requires that the applicant present a response to the following seven criteria to meet the requirements for approval of a variance: 4 A. That the variance would be consistent with the comprehensive plan. The 2040 comprehensive plan guides the property for commercial development and is located within District No. 1. The proposed variance is contrary to the goals and objectives outlined in the 2040 Comprehensive Plan in terms of commercial signage. B. The variance would be in harmony with the general purposes and intent of the Zoning Ordinance. The proposed sign would not meet the general purposes of intent of the Zoning Ordinance due to the height, size and base requirements for electronic signs. The proposed sign would not be consistent with electronic signage within the Freeway Corridor District and throughout other commercial areas of the City. C. That the plight of the landowner is due to circumstances unique to the property not created by the applicant. The Celebration Church property does not face unique circumstances that would require additional height and size allowances of an electronic sign or the dismissal of base structural design requirements. Electronic signage has certain criteria in order to protect the visual, safety and compatibility of properties throughout the City. The Freeway Corridor District has additional allowances for non-electronic signage that the property could use within their existing freestanding sign that would not require a variance, and that are less restrictive than other areas within the C-3 District outside the Freeway Corridor District. D. That the purpose of the variance is not exclusively economic considerations. Although the request to use the existing freestanding sign is the church’s most desired option, the property owner has not requested the variance due exclusively for economic reasons. E. That the granting of the variance will not alter the essential character of the neighborhood in which the parcel of land is located. The Zoning Ordinance for electronic signage was designed to reduce impacts to adjacent properties, reduce driver distraction, and protect the character of adjacent residential neighborhoods. The Zoning Ordinance includes allowances for larger buildings in the Freeway Corridor District to have greater flexibility in electronic sign height and size, while remaining in character for the area in which they are displayed. The Planning Commission and City Council approved the regulations for electronic dynamic signs after lengthy study and deliberation. The adopted Zoning Ordinance regulations are consistent for all commercial properties within the Interstate 35 corridor. F. That the requested variance is the minimum action required to eliminate the practical difficulty. 5 The proposed electronic sign would result in non-conforming conditions due to the height, size, and base requirements when compared with other commercial properties with electronic signs. The church currently has a non -electronic changeable copy sign that is a viable option and a reasonable use of the property. The property is able to meet current Zoning Ordinance requirements for electronic signage by constructing a new sign or altering the existing signage to meet Zoning Ordinance requirements. G. Variances may not be approved for any use that is not allowed by the Zoning Ordinance for property in the zone where the affected person’s land is located. The church use of the property is allowed in the C-3 District subject to conditional use permit approval. Electronic signs are allowed in the C-3 District so long as Zoning Ordinance requirements are met. Staff conducted research and comparisons to the city codes of other metro area cities in the drafting of the current electronic signage requirements, and any deviation from the design and intent of the current code must be carefully considered in terms of how this request might affect the entire commercial corridor along Interstate 35. 16655 Kenyon Ave, Celebration Church Property Information Ju ly 1 , 2020 0 225 450112.5 ft 0 60 12030 m 1:2,400 Disclaimer: Map and parcel data are believed to be accurate, but accuracy is not guaranteed. This is not a legal document and should not be substituted for a title search,appraisal, survey, or for zoning verification. 16655 Kenyon Ave, Celebration Church Property InformationElevation Ju ly 1 , 2020 0 110 22055 ft 0 30 6015 m 1:1,200 Disclaimer: Map and parcel data are believed to be accurate, but accuracy is not guaranteed. This is not a legal document and should not be substituted for a title search,appraisal, survey, or for zoning verification. 06/29/2020 Planning Commission City of Lakeville 20195 Holyoke Avenue Lakeville, MN 55044 Re: Sign Permit Variance Application or Conditional Use Permit District: Freeway Corridor adjacent to I-35 Location: Celebration Church, 16655 Kenyon Ave. Whether by Variance or Conditional Use Permit, Celebration Church seeks to update its Freestanding Sign by replacing its Manually Changeable Message Board with an Electronic Message Board of the same size. Celebration Church understands that the City Council and city staff has dedicated a lot of time and research in the drafting of current Sign Ordinance for dynamic signs, and with that in mind greatly appreciates this opportunity to discuss their proposal with the Planning Commission. BACKGROUND The iconic Celebration Church Sign, permitted and installed in 1998, sits on a unique property with significant elevation change. Celebration Church originally chose the design with Christian symbolism and the location to maximize visibility to traffic passing by on I-35. To do so they built the sign 30’ high from grade (the current maximum height) with a 5’ x15’ (75 square feet) Manually Changeable Message Board being 25’ at its highest point. The Base is in the form of a Crucifixion Cross. Installing their Message Board 25’ high is what enabled them to reach the traffic traveling in both directions on I-35 delivering messages and information about the many events and services they provide the Lakeville community. Current Sign Ordinance would allow for a maximum of 40 square feet of Electronic Message Board (Dynamic display) at a maximum height of 15’. It would also require construction of a large monument base constructed of stone, brick, or decorative masonry equal to at least forty percent (40%) of the total sign area. Celebration Church is seeking a Variance for the size and height of the Dynamic Display as well as the Base. • Complying to the Base requirement would significantly change the character of the existing sign, part of which is symbolic of the Christian Crucifixion Cross. • Lowering the message board area by 10’ would result in practical difficulties as illustrated below. ELEVATIONS Starting at 1026’ at the south end of the lot, the elevation slopes down to 995’, where the sign resides on the northern end of the lot, representing a change of approximately 31’ in elevation. Additionally, the sign location is approximately 7’-8’ lower in elevation than I- 35 when measured perpendicularly to I-35 (according to Dakota County GIS). However, it is primarily the difference in grade on I-35 combined with the positioning of the center barrier that would interfere with viewing a message from the south if the Electronic Message Board were to be set at 15’ (illustrated below). ELEVATIONS AND RELATED SIGN VIEWS The existing the Manually Changeable Message Board is easily seen from either direction when traveling on I-35. However, if they replace the Manual Message Board with an Electronic Message Board at the height limit for dynamic displays at 15’ (simulated by yellow rectangle), that would eliminate virtually all the safe viewing for northbound traffic. And with only 40 square feet the display be too small to quickly convey messages. We believe this could actually introduce an unwanted driver distraction because the dynamic display would be seen in the distance (where those passing by for 20+ years have been accustomed to seeing the manual message board) but would not be able to read it because of the smaller size (location marker 1, left inset). As the driver heads northbound toward the sign the grade changes, and a 15’ high display would go completely out of sight for most of what was previously safe viewing time (location marker 2, right inset) The message area would begin to reappear (at about 600’, and would be in full view as shown at 550’ (location marker 3), but only for a second or two while the driver passes by—possibly enticing drivers to turn their head to try to read the message at a compromised viewing angle—creating an unsafe condition. ANALYSIS (by TPC) We feel it relevant to consider the Analysis provided by The Planning Company in a Memorandum dated 11 July, 2018 on the intent of the standards adopted for dynamic display signs as a part of an amendment. Excerpt: “The intent of the location and construction standards adopted within the Zoning Ordinance for dynamic display signs within the C-2 and C-3 Districts are to place the dynamic display sign within a freestanding sign close to the street to maximize visibility from passing vehicle traffic, The inset Pictures were taken at locations 1-3 from the distances noted to show the existing sign height relative to the center barrier as you travel northbound on I-35. The yellow rectangles have been superimposed to illustrate what the relative height and size of what a 4’ x10’ Dynamic Display at 15’ High would look like to drivers. minimize driver distraction, and avoid compatibility impacts to adjacent properties. The 15 foot height limit for the freestanding sign is integral to this approach. However, the 15 foot height limit applies to the total height of the freestanding sign structure including static signs. Within the C-2 and C-3 Districts, freestanding sign structures without a dynamic display element are allowed to be constructed to a height of 20 feet. And for those properties within the Freeway Corridor District adjacent to I-35, the total height of the freestanding sign structure is allowed to be up to 30 feet (with additional flexibility for signs located on grades below the elevation of I-35)…” • Celebration Church’s Sign is clearly below the elevation of I-35. • Moving the message board down 10’ would effectively render it unreadable from the south and potentially create unsafe conditions. • If they tore down the existing sign and built a new one on the higher elevation area at the south end of the property it could impact the adjacent Schneiderman’s property sign directly in line to the south. Existing Sign with 5’ x 15’ Manual Message Board Updated Face with 5’ x 15’ Electronic Message Board Coincidentally showing in the background, the Schneiderman’s Sign has its ~6’ x 17’ Dynamic Display Board set at approximately 19’ High. A. A Variance for the height and size of the dynamic display would be consistent with the comprehensive plan B. The Variance would be in harmony with the general purposes and intent of this title C. The plight of Celebration Church is unique to the property and not created by the Church D. The purpose of the Variance is not exclusively for economic reasons E. The granting of the Variance will not alter the essential character of the neighborhood F. The requested Variance is the minimum action required to eliminate the practical difficulty. G. The Variance is not for any use that is not allowed under the Zoning Ordinance for this district OTHER OPTIONS? Regarding the Maximum Size of the Display The 2017 the regulations for electronic dynamic signs was amended already in 2018 to allow for up to 120 square feet of electronic changeable copy based on building size of 100,000 square feet or more. Given this large jump in allowance--tripling the square foot allowance for dynamic display at 100,000 square feet, it seems reasonable that there could be some consideration for buildings between 45,000 and 100,000. Scaling of the allowable dynamic display size relative to the building square footage for other institutions would be a straight-forward approach. Using the amendment numbers as a baseline (120/100,000), equates to 1.2 square feet allowable electronic changeable copy size per 1000 square feet of building. Celebration Church’s building square footage is approximately 71,000 square feet. Using the above scale would equate to 85 square feet of electronic changeable copy. Their proposal is for 75 square feet to replace the existing manual changeable copy area. OTHER CONSIDERATIONS FOR A CONDITIONAL USE PERMIT Would it make sense to allow other location owners the opportunity to update their Manual Message Boards with Dynamic Display with at same height and size as their existing message board? For a Conditional Use Permit that requires an amendment to the Zoning Ordinance, we have considered and surveyed the Signs in the District that would be in the same category—the results of which lead us to believe that the effect of such an amendment on the Freeway Corridor District adjacent to I-35 would be nominal. In fact, we believe it would present an opportunity for the City of Lakeville to provide additional support to businesses, organizations, and the community it serves in several ways without adding burden to public services. • Reducing the hurdles and costs associated with investing in more effective messaging and marketing systems would be especially helpful for those who have been hit hard by the effects of Covid19 • Improving safety and the overall appearance of some aging signs • Possibly streamlining the process for handling and permitting similar requests • It would not add burden to public services, possibly could reduce it Below are other existing signs with Manually Changeable Message Boards that are in the District: CONCLUSION Celebration Church provides many services and support to the community of Lakeville. The Church relies on its iconic sign and the message board to convey information to the many traveling by about these services who would otherwise not know about them. Updating the Manual Message Board technology to a more effective Electronic Message Board that can be easily and more safely changed throughout the day will greatly improve their ability to reach community members who need and want their services. A Variance that would allow them to just upgrade the envelope of old technology to new would be beneficial to the whole community. A recent event at Celebration Church with the City of Lakeville to distribute donations to those effected by Covid10 On behalf of Celebration Church, I would like to again thank you for the opportunity to discuss this proposal with the City of Lakeville Planning Commission. Mike Kasbohm Think Digital Signs Office: 952.456.2575 Cell: 612.719.1990 mikekasbohm@thinkdigitalsigns.com