HomeMy WebLinkAboutCommunications Plan 2021 Referendum DraftCOMMUNICATIONS
PLAN
2021 PARK REFERENDUM
PARKS & RECREATION
Prepared by
John Hennen, Parks & Rec Director
Tierney Helmers, Communications Manager
DRAFT
NOT FOR PUBLIC RELEASE
PARKS & REC REFERENDUM
ELEMENTS
Director Hennen speaks and educates at various events and organizational events and
hands out brochures, answers questions.
Mayor Anderson speaks and informs the public at events and on marketing
communications vehicles, such as video, for mass distribution.
Highlight various segments of the referendum and projects in more detail.
Use all our platforms to reach various audiences and target markets.
Public outreach
Use connections through newspapers, active adults, local tournaments to highlight
projects and benefits.
Local Chamber of Commerce, Visitors Bureau, Lions, Rotary, etc.; brochures, postcards.
Build advocacy through various associations.
Build out web pages to answer questions about the various projects, details and costs
associated, list FAQs, contacts, sample ballots, voting locations, etc.
Parks & Rec Director outreach
Mayor outreach
Video
Social media
Organizational meetings
Athletic associations
Web presence
DRAFT
PARKS & REC REFERENDUM
UpcomingEvents
Lake Marion Association Annual Meeting
August 19
Contact: Craig Manson, President of Lake Marion Association
Attendee: Director Hennen
Taste of Lakeville
August 25
Contact: Justin Miller, Lakeville Rotarian
Attendee: Director Hennen & PRNRC Member(s)
Art Festival
September 18-19
Contact: Joe Maschiarchin, Arts Center Manager
Attendee: Director Hennen, Mayor Anderson and PRNRC Member(s)
Lakeville Rotary Meeting
September 30
Contact: Judy Keliher
Attendee: City Administrator Miller and Director Hennen
Lakeville Lions Meeting
TBD
Contact: Paul Jacobus
Attendee: Director Hennen
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PARKS & REC REFERENDUM
Community Group Outreach
Lakeville Lions
Contact: Paul Jacobus
Lakeville Rotary
Contact: Judy Keliher
Lakeville Area Chamber of Commerce
Contact: Krista Jech
Lakeville Visitor & Tourism Bureau
Contact: Jeanne Hutter
Active Adults (Pickleball Club)
Contact: Renee Brekken
Soccer Saturday at Steve Michaud
Park
Contact: Todd Zoschke
Lakeville Community Education
Contact: Steve Porter
Lakeville Friends of the Environment
Contact: Deb Nelson
Lake Marion Association
Contact: Craig Manson
Spirit of Brandtjen Farms Home
Owners Association
Contact: TBD
High School Activities Directors
Contact: Mike Zweber, LNHS
Contact: Tom Dasovich, LSHS
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PARKS & REC REFERENDUM
AthleticAssociations
Lakeville Baseball Association
Contact: Thane Hathaway,
Commissioner
Lakeville Soccer Club
Contact: Eric Fisk, President
Lakeville Lacrosse Association
Contact: Dana Schlauderaff,
President
Lakeville Hockey Association
Contact: Seth Baker, President
Lakeville Panther North Football
Contact: Steve Rhodus, President
Contact: Anthony McWell,
Director
Lakeville South Football Association
Contact: Thane Hathaway,
Commissioner
Contact: Bob Hayes, Financial
Director
Lakeville Parks & Rec Adult
Leagues
Contact: Kacie Robinson
Lakeville Fastpitch Softball
Association
Contact: Kevin Lutz, President
Lakeville South Ultimate
Association
Contact: Gretal St. Onge
Lakeville Ultimate Association
Dale Wawracs
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PARKS & REC REFERENDUM
Specific Park Elements
Antlers Community Park
Avonlea Community Park
Ritter Farm Park
Hasse Outdoor Ice
Cost on Average House
Seniors ... What's in it for you?
Project Recap/Review
Where to vote/sample ballot
FAQs
Topics for content calendars:
Social Media Outreach
18,652
2,288
3,699
4,114
9,397
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PARKS & REC REFERENDUM
August 6 (general/brief), 20
September 3, 17
October 1, 15, 29
November 12
Provide an opportunity for Mayor Anderson
and/or Director Hennen to be present facts about
Park Referendum
Utilize Advertising Space in Sun Thisweek (our issues)
Thank you to the community, if passed
Op-Ed for Sun Thisweek or Interview
General Outreach DRAFT
PARKS & REC REFERENDUM
Key messages
Image boards
Videos of various referendum elements: specific park elements, Antlers
Community Park, Ritter Farm Park, Avonlea Community Park, Hasse
Outdoor Ice Rink, taxpayer cost on an average house, community and
business benefits, how the community can and will benefit
Video of the overall project
FAQs
Brochure: animated pictures, sample ballot, FAQs, timeline, the financial
impact
Business card and postcard-sized handouts with information and a QR code
leading to the webpage for more information
Webpages: history, FAQs, the overall project, elements, property tax
implications/estimates, sample ballot, voting locations
Liquor stores: signs and posters (moveable), takeaway materials at counters
Materials DRAFT