HomeMy WebLinkAbout08-22-95 CITY OF LAKEVILLE
ECONOMIC DEVELOPMENT COMMISSION MEETING MINUTES
• AUGUST 22, 1995
The meeting was called to order at 6:08 P.M. in the Administration Conference Room at City
Hall.
Roll call of members was taken. Present: Brantly, Detjen, Emond, Erickson, Krejci, Matasosky,
Pogatchnik, Tushie, Vogel.
Also present: Pat Regan, Airlake Development, Inc.; Lynette Mulvihill, Lakeville City Council;
Greg Stattman, Lakeville Cable Board and Burnet Realty; David Luick, Lakeville Planning
Commission and Target Stores, Inc.; Ken Wilson and Fred Thompson, Wilson Mazketing Group;
Bob Erickson, City Administrator, Michael Sobota, Director of Community & Economic
Development; Carol Hymel, Economic Development Specialist.
95.12 Motion was made by J. Erickson, seconded by Pogatchnik, to approve the minutes of the July 25,
1995 meeting. Roll call was taken on the motion. Ayes: Unanimous.
Project Activities Update
City Administrator, Bob Erickson, briefed the comrission on the City Council worksession that
took place eazlier in the day regarding the Town Square Concept plan. Presenters at the
• worksession were EDC Chair Bob Brantly, EDC member Bob Vogel, Erickson, Sobota, Tim
Bresnahan, Town Square property owner, and Barry Warner, SRF. The City Council responded
positively toward the concept plan and a future meeting with adjacent land owners and downtown
business leaders will be forthcoming. The concept plan includes the expansion of the City Hall
and purchase of land for a Dakota County library. Sobota added that the City Council
appreciated the involvement of the EDC and others in arriving at the concept plan. The Planning
Commission will be asked to review the plan at a future meeting. Erickson pointed out the critical
safety issues surrounding the Dodd Blvd. and Highview intersection and unless addressed, the
issues may deter the customer draw for historic downtown and Town Square when it is
developed. There has been developer interest in Town Square for retail and entertainment uses.
Brantly inquired about the monument signage for the Fairfield Business Campus. Erickson stated
that a monument sign at Fairfield and a directional monument sign at the Ipava and Hwy. 50 were
being planned. Staff ispreparing amock-up of each sign that will be on display at each site. He
encouraged members of the commission to drive by the sites and comment on the signage. Final
designs will be reviewed with the City Council and EDC prior to ordering.
Strategic Work Plan -Marketing F.A.B. (Features, Advantages. Benefitsl Exercise
Sobota asked attendees to introduce themselves and their background and added which market
focus group they would be participating in: service, manufacturing, distribution or health/medical.
Sobota introduced Ken Wilson and Fred Thompson, Wilson Marketing Group, who would be
. facilitating the marketing F.A.B. exercise. Wilson described the mazketing process that had taken
place to-date and explained the F.A.B. exercise with the goal of arriving at a unique selling
proposition. He took the participants through two examples of the Strategic Direction Process,
after which they broke into their respective groups and proceeded with the exercise.
Upon completion of the 2-hour exercise, the groups gathered to discuss their thoughts regarding
the exercise and outcomes. Wilson stated that he would take the information from the four
• groups and provide a written report. He will clarify issues/points raised with city staff and, if need
be, project participants. The report will serve as the basis for a strategic marketing plan for the
city. The report will be reviewed at the September 26 EDC meeting.
Meeting adjourned at 8:40 P.M.
Respectfully submitted:
Carol Hymel, Recor' ing Secretary
ATTEST TO:
loan Krejci, Secre
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