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Home My WebLink Aboutitem 04 Strategic Plan Memo.10.26.21City of Lakeville Community & Economic Development Memorandum To: Economic Development Commission Justin Miller, City Administrator From: David L Olson, Community & Economic Development Director Copy: Kati Bachmayer, Economic Development Coordinator Date: October 26, 2021 Subject: Continued Discussion of 2020-2023 Strategic Plan for Economic Development The City Council, Economic Development Commission (EDC) and Planning Commission held a Joint Work Session on September 27th to review the Strategic Priorities of the 2020-2023 Strategic Plan for Economic Development. A copy of the minutes of that Joint Work Session is attached. Facilitator Craig Rapp led the discussion to review of the current 2020-2023 Strategic Plan and how it relates to the Envision Lakeville document that was last updated 2018. The majority of the discussion during the Joint Work Session involved multi-family housing development proposed in commercial areas of the City. The conclusions agreed to at the end of the Joint Work Session were as follows: 1) The EDC will take this feedback and revisit the 2020-2023 Strategic Plan for Economic Development; 2) The City Council, Economic Development Commission and Planning Commission will engage in increased exchange of ideas and/or feedback to promote understanding related to decision-making; 3) Pro-active work will be done by staff to help the groups understand the existing conditions/constraints and how they align with our community’s future goals. Action Requested: Provide additional input based on these conclusions’ issues related to the Strategic Plan for Economic Development. CITY OF LAKEVILLE CITY COUNCIL WORK SESSION MINUTES September 27, 2021 1. Mayor Anderson called the meeting to order at 5:03 p.m. in the Council Chambers. Members present: Mayor Anderson, Council Members Hellier, Bermel, Lee, and Volk Members absent: None. Staff present: Justin Miller, City Administrator; Allyn Kuennen, Assistant City Administrator; Dave Olson, Community & Economic Development Director; Kati Bachmayer, Economic Development Coordinator; Jerilyn Erickson, Finance Director; Daryl Morey, Planning Director; Julie Werner, Assistant Finance Director EDC members present: Bob Gillen, Don Seiler, Jack Matasosky, Jessica Christiansen, Jim Emond, Lowell Collman Planning Commission members present: Patty Zuzek, Jeff Witte, Christine Zimmer, Karl Drotning, Jason Swenson, Pat Kaluza 2. Strategic Plan for Economic Development Discussion (Submitted by Kati Bachmayer) Community & Economic Development Director David Olson explained the purpose of the Strategic Plan for Economic Development Discussion. The City Council, Economic Development Commission (EDC) and Planning Commission were brought together to review the 2020-2023 Strategic Plan for Economic Development, which was adopted in March 2020 weeks before the COVID-19 pandemic. Given the significant impact of the pandemic on Lakeville businesses and the local economy, it was determined that the City should revisit the 2020-2023 Strategic Plan to ensure that it accurately reflected the City's goals in a post -pandemic economic environment. Craig Rapp with Rapp Consulting Group was introduced to facilitate the discussion. Mr. Rapp reviewed the Envision Lakeville Community Values (Diversified Economic Development, Design That Connects the Community and A Home for All Ages and Stages of Life) and the Envision Lakeville Strategic Priorities (Increase Economic Sustainability and Development a Community of Choice) that were most pertinent to the evening's conversation. Horizon issues and key takeaways from the Envision Lakeville discussion were reviewed and then a brief overview by City staff of the current Strategic Plan priorities and economic development activity that occurred in the City in 2020 and so far in 2021 was presented. The four strategic priorities in the 2020-2023 Strategic Plan for Economic Development are Business Retention, Expansion and Diversification; Maximize and Market Our Competitive Edge; Housing to Support Our Economic Goals; and City Council Work Session Minutes, September 27, 2021 Page 2 Workforce Availability and Utilization. The bulk of the discussion revolved around multi -family housing and its availability to support workforce needs. Attendees also reflected on their roles as deciders" or "advisors" and where/how those roles align. Mr. Rapp concluded the meeting stating that 1) the Economic Development Commission will take this feedback and revisit the 2020-2023 Strategic Plan for Economic Development, 2) the groups (City Council, Economic Development Commission and Planning Commission) will engage in increased exchange of ideas and/or feedback to promote understanding related to decision-making and 3) pro -active work will be done by staff to help the groups understand the existing conditions/constraints and how they align with our community's future goals. Regular Work Session meeting agenda begins at 6.26 p.m. 3. Moment of Silence and Flag Pledge 4. Citizen Comments None. 5. Enterprise Resource Planning (ERP) System Update Ms. Erickson provided an update on the Enterprise Resource Planning System following approval by the Council in May 2021 to hire Berry Dunn McNeil & Parker, LLC (BerryDunn) to perform a Needs Assessment of the City's current software system and business procedures. As part of the process, department staff were asked to participate in a Needs Assessment web survey focused on identifying, defining, evaluating, and planning for replacement strategies and alternatives related to the current ERP, Utility Billing, and Community Development systems." The results of that Needs Assessment were compiled into a 62 -page report; included in the Council's packet was an executive summary/ overview of those findings. Following the Needs Assessment, BerryDunn issued an RFI to solicit information from sixty-six vendors that included the project background, scope of work, completion timelines, and costs. Not all companies were software vendors - some were implementation specialists while others only provided a portion of the software functionality needed; however, the RFI was intended for planning and budgeting purposes to determine what is available in the market and to obtain estimated costs. There were some vendors who did not submit information because it was not a full RFP. Staff also included background on how much the City currently pays for these services with LOGIS and is seeking Council feedback on whether to implement a new ERP system using a consultant, or to continue working within the LOGIS consortium. Matt Tremblay, with BerryDunn, was online to answer Council questions. 2 STRATEGIC PLAN SUMMARY 2020–2023 City of Lakeville EDC Lakeville Economic Development Commission Strategic Plan Summary 2020-2023 STRATEGIC PRIORITY DESIRED OUTCOME KEY OUTCOME INDICATOR (KOI) TARGET STRATEGIC INITIATIVES Business Retention, Expansion and Diversification Limit loss of existing business -Lakeville business inventory - Building permits No net loss in businesses January 2020-December 2023 a) Create business retention program w/ Chamber/CVB b) Establish a Lakeville business expansion program c) Develop a business cluster strategy & market node analyses Lakeville is the first choice for expansion - Expansion and relocation lists 90% of current businesses expand in Lakeville rather than relocate 2020-2023 Diverse industry base - Expansion and relocation reports by industry cluster Increase of at least one business in each industry cluster annually Maximize and Market Our Competitive Edge Be the community of choice - Competitive data on development decisions (win %) =/> ___ % wins each year of qualified leads on 3 high priority nodes/clusters a) Develop & enhance data analytics capacity and capabilities b) Refresh business marketing & branding strategy c) Establish a benchmark comparison system Enhanced recognition of brand - Contacts/ inquiries that result in action -Click /conversion rate =/>__% can articulate brand elements/qualities Infrastructure that leverages economic development - Infrastructure projects programmed in CIP EDC pr iority infrastructure projects are programmed in 2020-23 Housing to Support Economic Goals Adequate housing to support job base -__% jobs/resident - workforce housing units Reduce workforce housing gap identified in Dakota County CDA Housing Needs Assessment by _% by 2023 a) Coordinate economic development efforts related to CMU process b) Articulate objectives for workforce housing c) Facilitate housing barrier removal Housing that stimulates commercial development -Housing units in target areas -Commercial district comparisons _#_ units developed in targeted commercial areas by 2023 Policy guidance in place to achieve housing goals -policy/development alignment Corridor Mixed Use (CMU) designation adopted by fall 2020 Workforce Availability and Utilization Existing jobs match skills available -Import/export -Migration __% of jobs performed by Lakeville residents by ___ a) Collaborate with Lakeville Works initiatives b) Review City programs and policies for consistency with workforce housing requirements c) Align efforts with higher education providers Job availability matches demand -Job openings -Time to fill =/< ___% job vacancy rate in city, reported annually Business Retention, Expansion and Diversification Maximize and Market Our Competitive Edge Housing to Support Economic Goals Workforce Availability and Utilization Strategic Priority Desired Outcome Key OutcomeIndicator Target StrategicInitiatives