HomeMy WebLinkAboutItem 06.sDecember 6, 2010
Proposed Action
Overview
2011 -2013 Strategic Plan for Economic Development
Item No.
Staff recommends adoption of the following motion: Move to adopt the 2011 -2013 Strategic
Plan for Economic Development.
Passage of this motion will result in the adoption of the 2011 -2013 Strategic Plan for Economic
Development.
In July, Significant Issues Questionnaires were completed by the Mayor and City Council, EDC
members and the City Administrator. The questions inquired as to the progress made on the
goals of the current Strategic Plan and the major economic development issues facing the City
in the next 3 -5 years. On August 19 the EDC, City Administrator and Economic Development
staff participated in a strategic planning retreat facilitated by an outside facilitator to articulate a
vision, mission, organizational definition, goals and objectives for the EDC. At the retreat the
EDC reviewed a summary of the significant issues that were identified by the Mayor, City
Council and EDC members in the questionnaires to be included in a draft Strategic Plan.
A Joint Work Session was held in October with the EDC, Mayor and City Council to discuss the
draft 2011 -2013 Strategic Plan Economic Plan vision, mission, organizational definition,
significant issues, goals and outcomes and to receive feedback and /or recommendations. At
the Work Session, Council members supported the proposed draft 2011 -2013 Strategic Plan
for Economic Development.
EDC members approved the draft vision, mission, organizational definition, significant issues,
goals and outcomes at their November meeting and recommended approval of the 2011 -2013
Strategic Plan for Economic Development by the City Council.
Primary Issues to Consider
• Does this proposed Strategic Plan for Economic Development accurately reflect the
City's goals for economic development? The City Council and EDC have discussed and
reached consensus on the goals included in this plan.
Supporting Information
• Proposed 2011 -2013 Strategic Plan for Economic Development
• November 23, 2010 EDC minutes
• October 25, 0 Joint Work Session Minutes
David L. Olson
Community & Economic Development Director
Financial Impact: $ 0 Budgeted: Y/N Source:
Related Documents (CIP, ERP, etc.):
ECONOMIC DEVELOPMENT COMMISSION
STRATEGIC PLAN FOR
ECONOMIC DEVELOPMENT
2011 -2013
Approved by City Council: Pending
1
2011 -2013 Strategic Plan for Economic Development
History of the EDC's Strategic Planning Efforts
The Economic Development Commission has a history of planning for the economic
future of Lakeville dating back to the first Strategic Plan completed in 1995. The EDC
continues to undertake a Strategic Planning process every three years. This process
includes reviewing the City's progress on the previous plan's goals, examining the current
issues facing the community, and drafting a new Strategic Work Plan. The 2011 -2013
Strategic Plan for Economic Development continues that tradition of thoughtful and
organized planning for the economic future of Lakeville.
Strategic Plans have enabled the City to focus its efforts and accomplish tangible results.
Activities that are now considered a standard part of Lakeville's Economic Development
program were conceived through earlier strategic planning processes.
Participants in the Process
The Strategic Plan for Economic Development is a three -year plan that guides the work of
the Economic Development Commission and Economic Development staff in achieving
the economic development objectives of the City of Lakeville. In order to develop a
living /working plan it is imperative to have open communication between the Mayor and
City Council and the EDC to establish agreed -upon priorities.
The process of developing a new plan for 2011 -2013 began in August 2010. The
following elected and appointed officials and staff committed their time and energy to
creating the proposed strategic plan:
Holly Dahl, Mayor
Mark Bellows, City Council Member
Laurie Rieb, City Council Member
Kerrin Swecker, City Council Member
Kevin Miller, City Council Member
Jack Matasosky, Economic Development Commission Chair
Gary Tushie, Economic Development Commission Vice -Chair
Bob Brantly, Economic Development Commission Secretary
Jim Emond, Economic Development Commissioner
Sheila Longie, Economic Development Commissioner
Jeannie Schubert, Economic Development Commissioner
Tom Smith, Economic Development Commissioner
Glenn Starfield, Economic Development Commissioner
Dan Vlasak, Economic Development Commissioner
2
Jerry Erickson, Economic Development Commission Alternate*
Todd Bornhauser, Ex- Officio Economic Development Commissioner; Executive Director
- Lakeville Area Chamber of Commerce
Steve Mielke, Ex- Officio Economic Development Commissioner; City Administrator
David Olson, Community & Economic Development Director
Adam Kienberger, Economic Development Specialist
*Longtime EDC member Jerry Erickson passed away in July of 2010
Looking Back
Lessons learned:
• We need to be prepared for whatever may happen
• We can be too hard on ourselves
• What can we really control?
o Limited influence on outside forces
• Don't get complacent
• Economic factors:
o Too prepared for "business as usual"
o Need to change expectations
o Forced us to reprioritize
o More was "out of our control"
Looking Ahead
What should the next Strategic Plan do /be?
• It should provide a road map to achievable goals
• Prioritize goals and objectives
• Be flexible enough to adapt to economic changes
• Measurable and demonstrable
• Guide EDC and staff
• Include activities and actions targeted to the "decision- makers" perspective
Vision
"Lakeville is recognized as a unique and attractive community where people of all ages
want to live, learn, work and enjoy and where businesses choose to locate due to an
attractive business climate."
Mission
"The EDC develops strategies and communicates benefits that will make Lakeville the
best choice for decision - makers considering business location and expansion."
3
Internal Analysis
Opportunities (next 3 -5 years):
• I -35 commercial corridor
• East /west corridors
• Expanded telecommunication options
• Retention /expansion efforts
• Communication and marketing
• Better positioned for industrial development
• Higher education
Challenges:
• Retention /expansion of existing businesses
• Lack of a compelling /distinguishing feature
o "what sets us apart"
• Location (southern edge of Twin Cities)
• Regulations
o Not necessarily City
• Do we understand our audiences?
o Business decision makers
• Funding
Weaknesses:
• Aggressiveness
• Lack of a "story"
• Lack of incentives amidst increasing competition
• Lack of State economic programs
• Housing (variety /affordability)
• Telecommunication service issues (real or perceived)
• Communication with businesses
Strengths:
• Location /transportation
o Twin Cities suburb /proximity
o Transportation infrastructure
• Quality of life /sense of place
• Infrastructure
• Trained and educated workforce
• Land availability
• Sound fiscal management /low City taxes
• City government
• Quality of local school system
4
• Track record
• Existing critical mass of businesses
2011 -2013 EDC Goals
1. Create a marketing plan that has a clear message, is flexible, adequately funded,
creative, aggressive, and targeted that communicates Lakeville's values, is broad
and sector specific based on good information.
a. Year 1 - broad plan
b. Year 2 - sector - specific plan
2. Create a toolbox of incentives that includes /are:
• Objectives that are based on public benefit
• Can demonstrate return on investment for the City
• Innovative and creative in their approach and can be tailored to the
specific needs of a business
• Fiscally responsible to the public
• Targeted at specific business groups /sectors
• Proactive
• Create partnerships
• Fair /equitable to everyone seeking assistance
• Low -risk financially for the City
3. Advocate for:
• Better access to I -35
o Third lane southbound to County Road 50
• East -west corridor connections
• Airlake Airport runway extension
• Sufficient transit funding but not at the expense of other
transportation goals
4. Monitor and encourage:
• Expanded telecommunication services
• Better regulatory environment
• Remain in the lower 1/3 tax rates for City property taxes in Dakota
County
• More State funding for the development of workforce housing
5
2011 -2013 Work Plan
The Work Plan for each year of the three -year Strategic Plan will be developed and
prepared as a separate document. The Work Plan for each year will be based on available
staff and budgetary resources for the coming year. The Work Plan will be prepared by
staff and presented to both the EDC and City Council.
In addition to the actual work program, it is important that the City and the EDC
effectively communicate on an on -going and regular basis the vision, mission, as well as
goals and desired outcomes of the Strategic Plan. This will allow for residents and
business owners to understand and hopefully support the City's Strategic Plan for
Economic Development.
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Motion
City of Lakeville
Economic Development Commission
Meeting Minutes
November 23, 2010
Marion Conference Room, City Hall
Members Present: Comms. Matasosky, Brantly, Longie, Tushie, Vlasak, Schubert,
Emond, Starfield, Smith, Ex- officio member Mayor Holly Dahl'. x- officio member City
Administrator Steve Mielke.
Members Absent: Ex- officio member Chamber of Co
Bornhauser.
Others Present: David Olson, Community &
Kienberger, Economic Development Speciali
Call Meeting to Order
Chair tasosky called the me$. to order a
Room of Hall, 20195 Holyo ';:a F , e, Lakevi w innesota.
28, 2010 Me
xecutive Director Todd
mic Develop " Director; Adam
p.m. in the Marion Conference
hie /S s, ved to `' approve the minutes of the
eeting as presented. Motion carried
cussed the option of eliminating the
since forme' ° Iternate . - rry Erickson passed away last
on was originally a full -tuber of the EDC prior to
sitio`y?. Iternate several years ago. he EDC discussed the
d ha the City Council appoint an a -rnate who may be
Imes . t most a year.
Co o Emond/Tushie moved to preserve the omic
pment Commission Alternate position of the EDC, but no I
his time. Motion carried unanimously.
3. Final Review and Recommendation of 2011 -2013 Strategic Plan for Economic
Development
Dave Olson reviewed the draft 2011 -2013 Strategic Plan for Economic Development
and the discussion that took place at the joint City Council work session on October
25th.
Economic Development Commission
Meeting Minutes
November 23, 2010
Comm. Longie asked about funding opportunities for the marketing plan study
outlined in the draft Strategic Plan.
Mr. Olson responded that staff has explored funding a portion of a marketing plan
study with Community Development Block Grant (CDBG) dollars that will become
available in July of 2011.
Chair Matasosky added that the EDC should identify what a marketing plan study
would entail before outlining a budget for it.
Mr. Olson noted that it has been mentioned in the past that a subcommittee of the
EDC be formed to help develop goals and objectives of a marketing plan study. The
subcommittee could identify the scope of what a study would look like and the
estimated budget then bring it to the full EDC for discussion.
Chair Matasosky asked for three volunteers from the EDC to be on a Marketing
Subcommittee of the EDC. It was also suggested that a fourth volunteer be a
Lakeville resident solicited from outside of the EDC with some marketing experience.
Comms. Brantly, Longie, and Matasosky volunteered to comprise the EDC
Marketing Subcommittee and solicit a fourth volunteer from outside of the EDC.
Motion 10.12 Comms. Tushie /Emond moved to recommend the City Council
approve the 2011 -2013 Strategic Plan for Economic Development
as presented. Motion carried unanimously.
Review and Recommendation of 2011 CDBG Application
Mr. • •n reviewed the EDC memo outlining the 2011 CDBG funding application
that will b bmitted to the Dakota County CDA by December 15, 2010.
Comm. Longie ask:: if examples of recent marketing studies from other cities that
could be reviewed to he : he EDC prepare a scope for its marketing plan study. It
was also noted that marketi • will be an upcoming emphasis of the Lakeville Area
Chamber of Commerce and that p sible collaborations could be explored.
Steve Mielke suggested that the EDC i• •tify their own goals and scope of a
marketing plan study prior to identifying strategie . nd potential partnerships.
Adam Kienberger responded that he has been in conta ith several cities which
have undertaken marketing studies in the past couple of year d will be collecting
information and examples to share with the EDC /Marketing Subco ittee.
Comm. Emond asked if the City has identified any aging retail centers that Id be
potential candidates for rehabilitation money from the CDBG program.
2
Minutes
Lakeville City Council
Joint meeting with the Economic Development Commission
and City Council Work Session
October 25, 2010
5:30 p.m.
In attendance: Mayor Holly Dahl
Council Member Mark Bellows
Council Member Laurie Rieb
Council Member Kerrin Swecker
Council Member Kevin Miller
Economic Development Commissioners:
Jack Matasosky
Jeanne Schubert
Sheila Longie
Robert Brantley
Jim Emond
Gary Tushie
Tom Smith
Staff: Steve Mielke, City Administrator
Dave Olson, Community and Economic Development
Director
Adam Kienberger, Economic Development Specialist
Judi Hawkins, Deputy City Clerk
The meeting was called to order at 5:30 p.m. by Mayor Dahl.
ITEM #1 - Joint meeting with EDC to discuss Draft 2011 -13 Strategic Plan for
Economic Development
Community and Economic Development Director Dave Olson introduced the
Draft 2011-13 Strategic Pian for Economic Development. The EDC held a
strategic planning work session on August 19, 2010 with an outside facilitator and
discussed the attainment of the current strategic plan's goals as well as the
vision, mission and goals to be incorporated into the next strategic plan. The
document outlines long -term issues being faced including how the current
economy has impacted the City's economic development perspective.
The proposed plan has four main goals. The first is the development of a
marketing plan to promote the city as a place for businesses to establish
themselves or expand. Costs associated with development of a marketing plan
have not been included in the proposed 2011 budget. The second goal is
development of a toolbox of incentives to attract new businesses or support the
City Council/EDC Work Session Minutes
October 25, 2010 Page -2-
expansion of existing businesses. The third and fourth goals are to advocate for
businesses and to monitor and encourage their success. The three -year plan
being proposed for adoption will provide for additional time for implementation.
Many forces beyond the control of the City have had an effect on the current
plan since its adoption. EDC members feel it is important not to become
complacent but to re- prioritize and establish goals which are adaptable to the
economic conditions. Jack Matasosky stated that businesses need to capitalize
on opportunities. Gary Tushie added that the creation of a toolbox for
development will allow new businesses to know what resources are available for
them through the City.
Council Member Swecker asked what kind of assistance or resources the EDC
feels businesses are specifically looking for. Jack Matasosky responded that it is
the hope of the EDC that the toolbox will be able to determine appropriate
responses to a variety of businesses' needs and encourage new businesses to
settle in Lakeville.
Sheila Longie added that a "Grow Minnesota" survey has been conducted in
the industrial areas to determine the economic outlook of existing Lakeville
businesses. Responses were received from both Chamber and non - Chamber
businesses.
Dave Olson stated that the EDC vision and mission has remained basically
consistent over the years with just a few "updates ". With increased competition
for businesses some cities are enticing businesses to settle there. However, many
features and opportunities, such as close proximity to the 1 -35 corridor, set
Lakeville apart from other communities.
There was discussion between EDC members and City Council members
regarding some of the challenges in developing land in Lakeville which include
federal, state and local regulations regarding wetlands, etc. Some financial
incentives that cities might offer include Tax Increment Financing, Tax
Abatement, land, etc. In order to consider offering these or any other incentives
the city needs to look at the return on the investment. Other more simple
incentives could be to allow higher densities or reduced setbacks. Companies
are also requiring expanded telecommunication services and are requesting
bandwidth and fiber technologies. Affordable workforce housing and public
transit will also be needed to support new and existing businesses.
The schedule for adoption of the Strategic Plan is to incorporate any changes
suggested at tonight's work session, bring the document back to the EDC one
more time in November, and then bring it to the Council's first meeting in
City Council /EDC Work Session A9/nvtes
October 25, 2010
Page -3-
December for consideration. This schedule would allow the plan to take effect
in January 2011.
Council reviewed the various aspects of the document with the EDC and staff
and directed that the plan be put on the agenda for consideration at their
December 6, 2010 meeting.
M #2 - Subsurface Treatment Systems (SSTS) Ordinance Amendment
Ther are between 300 and 400 properties in the city, mostly in non - urbanized
areas, hich are not connected to City sanitary sewer and instead have on -site
sewage atment systems. The Minnesota PCA developed new rules and
regulations o protect public health and general welfare. Dakota County
adopted the ew state rules into their Subsurface Sewage Treatment System
(SSTS) Ordinanc: 113 about a year ago, making the County's ordinance more
restrictive than the MPCA's requirements. The City of Lakeville wishes to be
consistent with the • unty's ordinance and is required to adopt the MPCA rules.
Existing systems are not! pacted by this change unless or until the properties
are altered in some way s h as development of the area, sale of the property,
etc. Inspections are require• .t the time of application for a building permit, or
if a complaint is received rega Ding a suspected failing system. Failing systems
must be upgraded within 10 mon s. Some of the new requirements include a
State compliance inspection repor o be completed by a MPCA licensed
inspector on all for -sale properties. St f continues to monitor and work with
property owners on a case by case bas
Council members asked if there are specifi areas in the City where these
several hundred septic systems exist and felt i ould be helpful to receive a
map showing concentrated areas. Council dir- ted staff to place the revised
ordinance on a future Council agenda.
ITEM #3 - Malt -O -Meal Expansion Review
Shortly after Malt -O -Meal purchased the Hearth Technolo•' -s site, they also
purchased an additional 4.5 acres of adjoining property to t east which was
owned by New Morning Windows. The northern 155 feet of the ew Morning
Windows property contains a conservation easement which was ranted to the
City by the owners of New Morning Windows when they purchase• e property
in 1995. The conservation easement does not allow for development
improvements to be constructed on the property. Malt -O -Meal is lookin• o the
future at plans to remodel 29,000 square feet of office space in their existin
building to accommodate an additional 100 employees and is also anticipate
a future second building on their property. Current parking areas will need to b