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HomeMy WebLinkAbout04-26-11City of Lakeville Economic Development Commission Meeting Minutes April 26, 2011 Marion Conference Room, City Hall Members Present: Comms. Matasosky, Brantly, Longie, Starfield, Vlasak, Emond, Smith, Tushie, Ex- officio member Mayor Mark Bellows, Ex- officio member Chamber of Commerce Executive Director Todd Bornhauser, Ex- officio member City Administrator Steve Mielke. Members Absent: Comm. Schubert. Others Present: David Olson, Community & Economic Development Director; Adam Kienberger, Economic Development Specialist. 1. Call Meeting to Order Chair Matasosky called the meeting to order at 4:30 p.m. in the Marion Conference Room of City Hall, 20195 Holyoke Avenue, Lakeville, Minnesota. 2. Approve March 22, 2011 Meeting Minutes Motion 11.06 Comms. Emond / Longie moved to approve the minutes of the March 22, 2011 as presented. Motion carried unanimously. 3. Review of Request for Proposals: Business Marketing Strategy Mr. Kienberger reviewed the EDC memo outlining the work of the Marketing Subcommittee and sought comments on the attached draft request for proposals for a Business Marketing Strategy. Mr. Kienberger added that at the last Subcommittee meeting it was recommended that a Features Advantages and Benefits (FAB) exercise be conducted in conjunction with the RFP to help self - identify how and what we should be marketing. Comm. Brantly noted that the FAB exercise will be able to use people who already know the community help analyze what we do best. Comm. Tushie suggested that creativity be rated higher than other categories in the scoring section of the RFP to encourage unique responses and demonstrate the desire for an original approach to the EDC's business marketing strategy. The EDC discussed if the FAB exercise should be conducted in prior to the RFP being sent out or in conjunction with the RFP process. Economic Development Commission Meeting Minutes April 22, 2011 It was suggested that a subcommittee be formed to work on the FAB exercise and determine select the participants for the FAB exercise. The EDC concluded that the existing Marketing Subcommittee would spearhead the FAB exercise and it was noted that Comm. Tushie would like to participate in the planning process. Comms. Brantly and Longie suggested the FAB participants to be selected should be between 15 and 20 people as to get a diverse representation of the community, but yet maintain a manageable group size. Staff will email the EDC for suggestions on people to contact to participate in the FAB exercise. Motion 11.07 Comms. Longie / Brantly moved to include the comments mentioned by the EDC in the RFP and forward it to City Council for authorization to solicit a marketing consultant. Motion carried unanimously. 4. Review of Planning Efforts for Developer Forum Mr. Olson reviewed the EDC memo providing an update on the planned Developer Forum. The group reviewed the draft survey to be sent out to the development community. Ex- officio member Chamber of Commerce Executive Director Todd Bornhauser joined the meeting at 5:17 p.m. Comm. Emond asked if the results of the survey will be shared with the participants and anyone else who is interested in the process. Mr. Mielke responded that the results will be presented at the forum and used with the comments received through a facilitated session at the forum to analyze City development practices and procedures. Comm. Tushie noted that something similar was done several years ago and the results weren't terribly useful as developers can be reluctant to say anything negative that could affect their projects. Chair Matasosky added that as a developer, he feels he can be very open on the topic. Some developers may prefer to respond anonymously which is possible as the survey doesn't require a name or company to be disclosed on it. Mayor Bellows stated that candid comments will be encouraged in the cover letter signed by him that would be attached to each survey. Mayor Bellows excused himself from the meeting at 5:30 p.m. 2 Economic Development Commission Meeting Minutes April 22, 2011 Comm. Tushie asked if there would be follow -up calls to encourage participation in the survey process. Mr. Mielke stated that the respondents will be given a variety of options for responding to the survey including an online version with a URL that will be noted in the letter sent to them. 5. Review of 2010 Census Information for Lakeville and Dakota County Mr. Olson reviewed a presentation highlighting some of the 2010 Census results as prepared by Dakota County staff. The presentation was distributed to the EDC at the meeting. 6. Director's Report Mr. Olson reviewed the Director's Report. 7. Adjourn The meeting was adjourned at 6:00 p.m. Respectfully submitted by: Ad-am Kie erg ecording Secretary Attested to: 4 T. rantly, Secretary 3