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HomeMy WebLinkAbout07-06-11City of Lakeville Economic Development Commission Meeting Minutes July 6, 2011 Marion Conference Room, City Hall Members Present: Comms. Matasosky, Brantly, Starfield, Vlasak, Schubert, Ex- officio member Mayor Mark Bellows, Ex- officio member Chamber of Commerce Executive Director Todd Bornhauser, Ex- officio member City Administrator Steve Mielke. Members Absent: Comms. Smith, Tushie, Emond, Longie. Others Present: David Olson, Community & Economic Development Director; Adam Kienberger, Economic Development Specialist. 1. Call Meeting to Order Chair Matasosky called the meeting to order at 4:30 p.m. in the Marion Conference Room of City Hall, 20195 Holyoke Avenue, Lakeville, Minnesota. 2. Approve April 26, 2011 Meeting Minutes Motion 11.08 Comms. Starfield /Brantly moved to approve the minutes of the April 26, 2011 meeting as presented. Motion carried unanimously. 3. Review of Marketing Subcommittee Recommendation on a Marketing Consultant Mr. Kienberger reviewed the work the Marketing Subcommittee has done to recommend a consultant for creation of a business marketing strategy. The EDC Marketing Subcommittee is recommending that the EDC recommend to City Council retaining the services of Arnett Muidrow & Associates to develop Lakeville's Business Marketing Strategy. Chair Matasosky and Comm. Brantly noted that the selection process went very well and are confident in the recommendation by the Subcommittee. Comm. Starfield added that having an out of state perspective will be helpful in developing an objective strategy. Mr. Olson stated that a Features Advantages Benefits (FAB) exercise was originally planned for completion prior to hiring a marketing consultant. It is also the Subcommittee's recommendation that this be done as part of the consultant's process. Mr. Olson stated that with an EDC recommendation a contract will be developed and sent to the City Council for approval at their July 18 meeting. Economic Development Commission Meeting Minutes July 6, 2011 Motion 11.09 Comms. Starfield /Schubert moved to recommend that the City Council select Arnett Muldrow & Associates to complete a Business Marketing Strategy. Motion carried unanimously. 4. Continued Discussion of Business Subsidy Policy Mr. Olson reviewed the EDC memo reviewing a proposed business subsidy policy. This proposed policy identifies the criteria by which any project will be considered for financial incentives. This document also becomes the basis on which policies for specific tools are based. Mr. Mielke added that the City Council will consider providing financial incentives to businesses if the goals in this policy are addroSsed. This gives them a framework to work from. The EDC discussed potential uses of TIF and how affordable senior housing is defined. Motion 11.10 Comms. Schubert/Vlasak moved to recommend that the City Council select Arnett Muldrow & Associates to complete a Business Marketing Strategy. Motion carried unanimously. Chair Matasosky added that the EDC needs to continue to focus on creating distinguishing efforts to make Lakeville more competitive. 5. Review of Planning Efforts for Developer Forum Mr. Mielke reviewed a June 24 memo to the City Council reviewing the results of the Developer Forum held on June 15. He noted that the results are being used to identify both process and policy issues that can be analyzed as part of a continuous improvement process for interacting with the development community. Comm. Brantly asked if the City's development fees are calculated on a break even basis. Mr. Mielke responded that the revenues from fees collected depend on the year. The goal and basis for the fees are to break even over time. Chair Matasosky noted that the forum was constructive and very open and honest in discussion. He added that some of the analysis will be to continue to gauge who benefits and identify who shares in the costs of development in Lakeville. Ex- Officio Member Bornhauser asked how you combat staff bias in the development review process. Mr. Mielke responded that the focus is on offering options and alternatives in the review process based on the current city codes enacted by the City Council. 2 Economic Development Commission Meeting Minutes July 6, 2011 6. Review of 2011 Commercial /Industrial Taxpayer Information Mr. Olson reviewed the EDC memo illustrating 2011 commercial and industrial taxpayer information. 7. Director's Report Mr. Olson reviewed the Director's Report. 8. Adjourn The meeting was adjourned at 6:00 p.m. Respectfully submitted by: Adam Kienberge ecording Secretary Attested to: R. T. Brantly, Secretary 3